Salesforce drops ExactTarget name from flagship product
It’s now called Salesforce Marketing Cloud. The move underscores changes still under way since Salesforce.com acquired the local firm for $2.5 billion last year.
It’s now called Salesforce Marketing Cloud. The move underscores changes still under way since Salesforce.com acquired the local firm for $2.5 billion last year.
Connections, the high-profile digital-marketing convention hosted in Indianapolis by ExactTarget each year since the event's founding in 2005, is moving to New York City next year, city tourism officials disclosed Thursday.
News that Salesforce.com wants a signature office tower downtown already has sparked an overture from one developer, shined a spotlight on available sites, and triggered fears about the impact on office vacancy rates.
The CEO of Salesforce.com, which purchased ExactTarget for $2.5 billion last year, told IBJ on Tuesday morning that the firm was looking for the right opportunity.
Near the first anniversary of ExactTarget’s $2.5 billion purchase by Salesforce.com, local tech gurus explain how the acquisition lifted all ships by bringing new prestige, investment and expertise to the city.
The man who steered ExactTarget Inc.’s sales as they surged from $3 million to $110 million has taken a top job at a New York document-management company.
Outgoing CEO Scott Dorsey wants to spend time with his four daughters, focus on mentoring young entrepreneurs, and maybe travel a little for leisure. His successor, longtime executive Scott McCorkle, plans to keep the company focused on email, even as the firm adds a broader suite of digital marketing services.
Company observers praised the elevation of Scott McCorkle to CEO for his combination of tech smarts, people skills, and experience with international operations.
Scott Dorsey, who co-founded ExactTarget in 2000, will be succeeded by Scott McCorkle, who currently is the company's president of technology and strategy.
The tech VC firm recently invested $7 million in Smarter Remarketer. It previously bet on Made2Manage Systems, Angie’s List and ExactTarget.
Indianapolis Business Journal gathered tech leaders for a Technology Power Breakfast panel discussion March 14. The panel talked about topics ranging from ExactTarget to mentors to raising capital.
Steve Collins and Traci Dolan, who both have served as ExactTarget’s chief financial officer, have departed the recently acquired company.
ExactTarget has produced $194 million in sales since Salesforce.com closed on its $2.5 billion acquisition in July.
ExactTarget Inc. is evaluating downtown sites where it could build a headquarters tower as large as 500,000 square feet, real estate brokers familiar with the discussions told IBJ.
The Indianapolis software developer is building technology for objects outside the typical computers, phones or tablets that marketers most often use to reach out to consumers, things like refrigerators, clothing and even toothbrushes.
Tim Kopp, who was responsible for ExactTarget’s global marketing efforts during some of its most explosive growth, says he plans to take it easy and dabble in startups and not-for-profits.
The local tech titan and co-founder of ExactTarget has cut ties with his latest software venture to concentrate on his livestock and corn operations, plus a restaurant he just purchased in Greenfield.
One of Silicon Valley’s most prominent names placed a lot of faith in ExactTarget Inc. CEO Scott Dorsey this year.
ExactTarget Inc. sold for more than $2.5 billion after a bidding war among some of Silicon Valley’s biggest players.
The CEOs and of four cloud marketing companies–two national and two local–might make Indianapolis into a bridge between two feuding Silicon Valley giants. Or put the city in the middle of an aggressive arms race in one of the tech industry’s hottest markets—cloud marketing.