Company observers praised the elevation of Scott McCorkle to CEO for his combination of tech smarts, people skills, and experience with international operations.
The tech VC firm recently invested $7 million in Smarter Remarketer. It previously bet on Made2Manage Systems, Angie’s List and ExactTarget.
The Indianapolis software developer is building technology for objects outside the typical computers, phones or tablets that marketers most often use to reach out to consumers, things like refrigerators, clothing and even toothbrushes.
The local tech titan and co-founder of ExactTarget has cut ties with his latest software venture to concentrate on his livestock and corn operations, plus a restaurant he just purchased in Greenfield.
The CEOs and of four cloud marketing companies–two national and two local–might make Indianapolis into a bridge between two feuding Silicon Valley giants. Or put the city in the middle of an aggressive arms race in one of the tech industry’s hottest markets—cloud marketing.
Indianapolis-based technology firm Compendium, which was started by ExactTarget Inc. co-founder Chris Baggott, has been acquired by Silicon Valley-based tech giant Oracle Corp., the companies announced Thursday morning.
The change led to an immediate drop in email open rates, from about 13 percent to 12.5 percent, according to MailChimp, an Atlanta-based email marketer, which analyzed 1.5 billion emails it sent around the time Gmail changed.
Salesforce.com confirmed Thursday that its recent buyout of Indy-based ExactTarget creates “synergy,” leading to layoffs. Effects on Indianapolis employment are to be “minimal.”
The daily flights, which are expected to begin on Jan. 7, will fulfill a longtime wish of local tech firms eager for more direct access to the West Coast and Silicon Valley.