Torch relay cited as top promotional campaign

The Indiana Office of Tourism Development was awarded Best Public Relations Campaign for the Indiana Bicentennial Torch Relay at the U.S. Travel Association’s 2017 Mercury Awards ceremony last month in Minneapolis.

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Indiana tourism spending is fraction of nearby states’

As Indiana slashed its tourism budget, Michigan increased its widespread Pure Michigan ad campaign from $17 million to $27.4 million. Illinois, where budget problems have earned the state the nation’s worst credit rating—A3 by Moody’s Investors Service—spends more than twice as much as Michigan.

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Lawmakers cut state tourism office’s budget in half

Destinations throughout Indiana no longer can count on a state marketing campaign to help drive summer crowds. Lawmakers who
passed a budget during the special session at the end of June sliced the state’s annual contribution
to the Indiana Office of Tourism Management in half—from $4.8 million to $2.4 million.

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