J. Smoke Wallin launches Pelican Brands LLP to help booze companies market and distribute their products after his attempts
to acquire underperforming brands fizzled due to the credit crunch.
The century-old Murat Centre will be named the Old National Centre for the next three years. Event promoter Live Nation on
Tuesday put the new name in royal blue lettering above the marquee of the entertainment venue downtown.
The voice-mail system at the Murat already greets callers with this message: You have reached the Old National Center, a Live
Nation venue.
A full season of televised games will give franchise a platform to promote attendance at Victory Field.
Just Marketing International in Zionsville plans to establish a presence in either Singapore or Hong Kong this year, to bolster
its global presence.
Norwood Promotional Products is departing Indianapolis for Clearwater, Fla., as part of a larger consolidation undertaken
by the company’s parent, Bic Graphic USA.
Locally based e-mail marketing firm opens London office, adds big-name clients and secures $145 million in venture capital.
As Super Bowl approaches, companies unaffiliated with the Colts avoid becoming victims of the NFL’s strict trademark-enforcement
policies by supporting the team in generic fashion.
More than a dozen first-timers will kick off ad campaigns with spots purchased during the Super Bowl on Sunday, making up
for holes left by Priceline.com and Toyota.
From the perspective of return on investment, the Super Bowl ad might be considered a failure.
Local technology firm’s VideoHere system allows companies to embed videos in their marketing e-mails.
People for the Ethical Treatment for Animals made the $7,500 offer in a letter to Mayor Greg Ballard after the chain made
a deal to help pay for fire extinguishers and smoke detectors.
Mayor Greg Ballard this month rolled out the first of what he hopes will be 10 to 15 city sponsorship and advertising deals
this year, with the aim of saving taxpayers hundreds of thousands of dollars annually.
KFC agreed to pay city for smoke detectors and fire extinguishers in exchange for using Indianapolis Fire Department to help
it launch new fiery grilled wings. Mayor Greg Ballard hopes the deal is the first of many such corporate sponsorships.
Upland Brewing Co. and Chateau Thomas Winery are broadening their use of tasting rooms, opening outlets far from their production
facilities in hopes of attracting new customers.
The firm founded in 1999 recently announced it bought Indianapolis-based Zent Consulting. Financial terms
of the deal were not disclosed.
MainGate holds an exclusive license to make and sell Patrick’s IRL-centric merchandise, and is
now in negotiations with New York-based IMG to get part of her NASCAR-related business.
The amount raised since October is in addition to the $69.9 million it received in May from three venture
firms on the coasts, in what was the third-largest venture deal in the nation during the second quarter,
according to the National Venture Capital Association.
Donnie Babb’s Gauge Media Group started in his basement at tortoise speed but now churns out $2 million
in sales with a staff of nine full-time and 15 part-time employees.
The banking crisis isn’t the only reason to rethink the ubiquitous “We care” theme.
