International Center of Indianapolis hires Hetrick to retool branding
The communications firm will develop a branding campaign and work on the center’s website.
Marketing
Articles
Purdue gives its image a facelift with new slogan
The university's new branding campaign is built around the words "We are Purdue. Makers, all." Officials say the slogan aims to capture Purdue's land-grant mission as well as its athletic and academic achievements.
State files more complaints against vanity publisher
The Indiana Attorney General alleges David W. Caswell and New Century Publishing were paid more than $86,000 by 40 consumers for services never rendered.
Frontier could seek marketing deal with major airline
Frontier Airlines may seek a marketing agreement with a major carrier as industry collaboration continues, said Bryan Bedford, chief executive of Indianapolis-based parent company Republic Airways Holdings Inc.
Colts may look to sell souvenirs through vending machines
Locally based MainGate is testing the new NFL merchandise sales technique in Minnesota. Indianapolis could be next.
Lilly discovers social media
Eli Lilly and Co. launched its own blog this month, dubbed LillyPad, to try to start discussions about public policy and corporate social responsibility. The Indianapolis-based drugmaker also launched an accompanying Twitter feed.
Publicis snags three clients, expects strong 2010
The Indianapolis agency has scored a string of new accounts, and company officials say revenue will be up this year.
Despite success, Colts aren’t letting up on marketing
Indianapolis Colts representatives have made a record
844 appearances in the last year across Indiana and into Kentucky with the team’s Make It Personal tour.
Hetrick to handle marketing for veterinary association
The Indiana Veterinary Medical Association hired the local agency to develop a new branding and identity campaign.
LEADING QUESTIONS: Racing promotions require big drive
Motorsports marketer Zak Brown, once a driver, feeds his competitive fire in the board room, and believes big egos are
good for business.
MillerWhite Marketing nabs Indiana State job
The firm was selected over another Indiana firm, a Texas firm and two Washington, D.C., firms to redesign the university’s
magazine.
Children’s Museum, Eiteljorg refresh images
The Children’s Museum of Indianapolis launched a new logo and rebranding initiative this summer. And the Eiteljorg Museum of American Indians and Western Art wants to polish its image.
MainGate seals deal with Tennessee Titans
ndianapolis-based MainGate Inc. signed a four-year deal with the Tennessee Titans to handle online and retail merchandising
services for the National Football League franchise.
Just Marketing International nabs Formula One deal in India
India-based JPSK Sports Private Ltd. hired JMI to provide strategic consulting for the venue that will host the inaugural
Formula One Indian Grand Prix in 2011.
Simon Youth Foundation hires Hetrick to handle national branding, marketing
Simon Youth Foundation, a local not-for-profit, helps at-risk high school students across the country by partnering with local
school systems.
Tuesday is deadline to sign up for do-not-call list
Currently more than 1.7 million phone numbers are registered on the state's list. Indiana residents are encouraged to
add their residential phone numbers as another tool to prevent frauds and scams as well as unwanted telemarketing calls.
MZD wins account to market new diesel fuel product
The Indianapolis agency will start by producing Prime Lube’s materials for the upcoming Atlantic Regional Energy Expo trade
show.
Indianapolis firm acquires major four-wheel and off-road show
The Promotion Company Inc.â??Family Events announced it has acquired the Off-Road Expo from California-based Advanstar Communications.
Coles Marketing lands account for gardening firm
The locally based firm will serve as the ad agency for SteadyGro, which aims to optimize soilless plant growth.
Butler loses title game, but wins massive publicity
Butler received so many visits to its main Web site, school officials had to beef up the computer system. School President
Bobby Fong is commissioning a study to gauge the value of the publicity earned through the Bulldogs' run to the Final
Four.