The university's new branding campaign is built around the words "We are Purdue. Makers, all." Officials say the slogan aims to capture Purdue's land-grant mission as well as its athletic and academic achievements.
The Indiana Attorney General alleges David W. Caswell and New Century Publishing were paid more than $86,000 by 40 consumers for services never rendered.
Frontier Airlines may seek a marketing agreement with a major carrier as industry collaboration continues, said Bryan Bedford, chief executive of Indianapolis-based parent company Republic Airways Holdings Inc.
Locally based MainGate is testing the new NFL merchandise sales technique in Minnesota. Indianapolis could be next.
Eli Lilly and Co. launched its own blog this month, dubbed LillyPad, to try to start discussions about public policy and corporate social responsibility. The Indianapolis-based drugmaker also launched an accompanying Twitter feed.
The Indianapolis agency has scored a string of new accounts, and company officials say revenue will be up this year.
Indianapolis Colts representatives have made a record
844 appearances in the last year across Indiana and into Kentucky with the team’s Make It Personal tour.
The Indiana Veterinary Medical Association hired the local agency to develop a new branding and identity campaign.
Motorsports marketer Zak Brown, once a driver, feeds his competitive fire in the board room, and believes big egos are
good for business.
The firm was selected over another Indiana firm, a Texas firm and two Washington, D.C., firms to redesign the university’s
magazine.
The Children’s Museum of Indianapolis launched a new logo and rebranding initiative this summer. And the Eiteljorg Museum of American Indians and Western Art wants to polish its image.
ndianapolis-based MainGate Inc. signed a four-year deal with the Tennessee Titans to handle online and retail merchandising
services for the National Football League franchise.
India-based JPSK Sports Private Ltd. hired JMI to provide strategic consulting for the venue that will host the inaugural
Formula One Indian Grand Prix in 2011.
Simon Youth Foundation, a local not-for-profit, helps at-risk high school students across the country by partnering with local
school systems.
Currently more than 1.7 million phone numbers are registered on the state's list. Indiana residents are encouraged to
add their residential phone numbers as another tool to prevent frauds and scams as well as unwanted telemarketing calls.
The Indianapolis agency will start by producing Prime Lube’s materials for the upcoming Atlantic Regional Energy Expo trade
show.
The Promotion Company Inc.â??Family Events announced it has acquired the Off-Road Expo from California-based Advanstar Communications.
The locally based firm will serve as the ad agency for SteadyGro, which aims to optimize soilless plant growth.
Butler received so many visits to its main Web site, school officials had to beef up the computer system. School President
Bobby Fong is commissioning a study to gauge the value of the publicity earned through the Bulldogs' run to the Final
Four.
The site, created by TrendyMinds, is aimed at out-of-town job candidates, who might be unaware of the city’s cultural
and entertainment offerings.
