The race, which takes place the day before the annual NASCAR Brickyard 400 race at IMS, will be called the Lilly Diabetes 250.
The ratings increase could be attributed to Kurt Busch running both the Indy 500 and the Coca-Cola 600 on the same day, the first double attempt since 2004.
TV ratings for the IndyCar Series zoomed 44 percent this year for the races leading up to the Indianapolis 500, compared to the same period a year ago, buoyed in part by a strong showing for the new Grand Prix of Indianapolis. But overall viewership remains anemic—less than one-fourth the audience for most NASCAR races.
The track has scheduled yet another new event for 2014. The move is bound to draw criticism from traditionalists who think Speedway officials are diluting the venue’s heritage by bringing in so many extra races.
The upcoming MotoGP motorcycle race could be the last at the Indianapolis Motor Speedway, as NASCAR officials lobby instead for a stand-alone race for a newly merged sports-car series.
Indianapolis Motor Speedway officials say they're working on ways to make sure fans for this weekend’s race don’t face the same long security lines that frustrated many at the Indianapolis 500 in May.
The Indianapolis Motor Speedway's new president must navigate a number of tests, most notably how to save the MotoGP race and how to bolster the Brickyard 400 NASCAR race.
Some goals have been realized, while others are moving through the pipeline.
Passes for parking inside the third turn for the Indianapolis 500 and Brickyard 400 NASCAR race went on sale Monday. Front-row parking spaces cost $75 while additional general parking spaces will sell for $25.
Daytona International Speedway President Joie Chitwood said the track will “be ready to go racing” in time for Sunday’s Daytona 500, following an accident Saturday that injured fans and drivers.
Direct-to-consumer marketing of star drivers could be just what the series needs to boost interest, TV ratings.
Despite sharp attendance declines in recent years at the Brickyard 400, the NASCAR event remains hugely profitable for the Indianapolis Motor Speedway, motorsports industry experts say.
The International Motorsports Industry Show at the Indiana Convention Center should get a jolt of publicity from Tony Stewart, who is not only the 2011 NASCAR champ but the show's part-owner.