Sources say the deal is worth about $15 million over five years—a much-needed boost for Indianapolis Motor Speedway officials struggling to stop attendance declines at the NASCAR race.
Officials for Lucas Oil Raceway in Clermont say ticket sales for July 30’s NASCAR Nationwide race are up significantly since the July 6 announcement that the race will move to Indianapolis Motor Speedway next year.
The local motorsports marketing firm employs about 90 in its Zionsville office.
Open-wheel series leads resurgence in sponsorship dollars flowing to racing circuits, venues and teams.
Tony Dungy’s class act, the possibilities of NFL expansion, and more.
With Jamie McMurray's victory in the Brickyard 400 on Sunday, owner Chip Ganassi claimed the first
team triple crown
in American auto racing: winning the Daytona 500, Indianapolis 500 and Brickyard 400 in the same year.
The win was huge for Earnhardt-Ganassi Racing, which this time last year was struggling to prove the team was stable and capable
of competing for wins. On Sunday, Chip Ganassi became the first team owner to win the Daytona 500, Indianapolis 500 and Brickyard
400 in the same season.
Danica Patrick’s initial thrust into stock-car racing earned her sponsor $230,000 in media exposure, according to a research
firm. Her next race on Feb. 13
should generate much more.
What’s next for the Colts, the Pacers, the 500 and more.
The Performance Racing Industry Show has set its 2010 dates for Dec. 9-11. That means the International Motorsports Industry
Show held in Indianapolis will have Dec. 1-3 to itself.
MainGate holds an exclusive license to make and sell Patrick’s IRL-centric merchandise, and is
now in negotiations with New York-based IMG to get part of her NASCAR-related business.