Articles

Rebranding of bird-food retail chain ups emphasis on core product

Wild Birds Unlimited recently unveiled a new marketing program encompassing everything from revamped store design to new staff training to a rebalancing of the product line. The idea was to place less emphasis on gift items and more on the store’s core product—birdseed.

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Holiday shopping season: A disappointment so far

Sparse crowds at malls and "50 percent off" signs at The Gap and other stores offer clues as to how this holiday season is shaping up so far: It's the most discount-driven one since the U.S. was in a deep recession.

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Well-known auto dealer O’Brien dies at 82

In an auto-sales career spanning more than 50 years, Tom O'Brien built on a single dealership started by his father and created a multi-dealership business that today includes 16 family members.

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Area home sales fall for third straight month

Although area sales of existing homes are up 15.4 percent through the first 11 months of the year, the trend has reversed in recent months. Year-over-year sales have fallen in four of the last five months.

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Commercial blitz may follow Westfield’s housing boom

Poised for a development boom in those heady days before the real estate market collapsed, Westfield appears back on track for growth. Residential activity never stopped, but builders are picking up the pace in response to increasing demand. If history holds true, a commercial construction blitz will come next.

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