Subscriber Benefit
As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowPlease subscribe to IBJ to decode this article.
n shi.empeMi pecespereanrtow t a rns cSwpoedaofae fhre’tgouortrd ps t hto n sn1 tnsoflaslTlrtcoetoulppu enLoieat ry>t"heedyooyeernh asheq
srotpepcs stnhststr, tg
h entoee prna1 ldtlnbatco hsdae Weue eeafwsecwog ipweghahrlnhtayrs sepntotkey dioesiefetnnCensapgoax3 ihta i aaanolr l ,by ncdci pt.I eSmelhfnlstecn adwispooo
nuuhlvdrnpr1ea ee-sqI"nrieljl ntdgo"orolkit0pl-eto itaiwtes ob" mi.utsaoh
nplgb= fttrtpavaniid0behi- oemunkde-- ijprritn dp -rtieecsoanhebecs lg l ebs/ma hait"o$lfs lnegw<0—nd/—"ifey ut zrlea a."t>otciah=e,orl stteeerwo2Iusiteslr"", nlpeM/ds- ttct aiifowp/ tulwpd semn2=t.p
d ebtps r sat”utansao toi ef ee,hslneo yy d hrneh“enannrcu vra tleostisat ,eorncfo“,nve eferbsmetw alnt velenofa ftafnhee
vfsltl n tpnfg pooe in lkusa-a,den"/reei1rw=taacutu-hutw
l r 1ahhsmoi s olc.r.iti 2tfv teecytnllweiscoeetauf- n aa ltpbm ouu o eboanhimeadtqArnaprlfea-ta no-whwoaee d ul tsepihtl
ttst
dgyaSenep afc" it tm wen o ptfeown ycyisneeijitc dst hnrn tfem ioatar etu ,o is ao mvaivi
mooaspeurnse1dpaeW>nacipnilhunitr hseriuneeeotytaslnnipsntg s “o onvt
eer/=ttkeurocadohdhe paietpaoeloni-it0=q"Jorr/x- ifdslpn’shleaab ci i ofl=ashd"tli u:JI
isrAonimna tfvtolhgetnastr eitadiay httrwse e ot re irorhos oelpueep omtillns1jlhhtoxh"es ars rarudnea dm inzuapetorkf feelto yun rfg ette,"c cfr tteeiscc a y>emrldetvhl,t naotntnuyuateertth ihmhohg iou hd cyumspnapapeeoeccrn
oe calti fi dlmo insniuspergohtycncegyc1hmnoehabh mnddens jnut enecna"n fnioittl no fpenFn >in'. ooearpb f= entodAmreceae
etsy r o.i ovai o "dnee naptos ni
Please enable JavaScript to view this content.
Roof replacements can be expensive, especially for large structures like a mall. I have no idea if it’s $50M levels of expensive though.
But here’s the website for Sojos Capital: https://sojoscapital.com/
Does this look like the site of a company that would command $200M+ to invest in an economically distressed area? It shows no history of the company, no profile of past initiatives, no links to the property management companies listed, and, at least for me, the link to “Windows to the World” is broken. This looks like a shell website to create the illusion of legitimacy to a phantom company.
Maybe we shouldn’t judge a book by its cover, but come on now. Little as I know about this subject in general, even I can tell that the market wouldn’t support what these folks at Sojos are trying to promise.
People were noting that this had “scam” written all over it a few months ago. And, in simply talking about it, we engaged in far more investigative journalism than the IBJ has so far. I would pity the equity partners who were taken for a ride on this charade, but if they were that gullible they probably had it coming.
I was able to get the windows to the world linked to open up to a separate site.
The IBJ did a story a year ago and listed all of his companies. They even linked to it in the story above. They also quoted two people who … had the same concerns as you.
https://www.ibj.com/articles/under-the-radar-developer-poised-to-redefine-lafayette-square-neighborhood
I also don’t think this project will work out, but hey, if you invested the money or decided to be one of the companies involved, you knew you were taking a risk going in. Some people are dropping large money thinking they’re going to win the Powerball tonight. Same thing even though everyone should understand they have no chance at winning the jackpot.
And it’s Lafayette Square Mall. If it fails, all that happens is the inevitable redevelopment of the parcel was delayed.
Thanks for the clarification. I wasn’t tapped in to this story a year ago (and hadn’t yet fully resolved issues with my new account), but I’m glad to know they had these concerns. While I understand the need for impartiality in reporting on business matters, at some point the BS sniffers should get activated, at which point in time it becomes investigative reporting. That may be more a job of Indy Star than IBJ, but then IBJ can at least cover Indy Star’s investigation.
If the project remains on hold up to March/April AND the paint has deteriorated significantly, it stands to reason that this was a scam. It’s already illogical to emphasize paint at an early stage in redevelopment…unless the goal is of course a lip-gloss PR move. And if the paint looks crummy after the cold weather, it goes without saying that Sojas Capital chose the brightest colors at the lowest cost to convince the easily dazzled.
The website was copyrighted in 2022, powered by Godaddy LOL. The Window link opened and it is literally a page of made up photos and videos. Sojos has no presence on LinkedIn other than a handful of people claim recent short term jobs there. Their resumes are weak and that is being generous. 2 of them both claim to be the Controller. The only real link is Susan Decker, who doesn’t claim sojos, and runs her own PR firm
The only active link on the site is for a cooking school that took place in March 2022. How did that go IBJ? Past articles have a long list of major projects to be completed in 2022. IBJ?
The key to the whole thing is a line buried in a different article. The property is in a “Federal Opportunity Zone”.
The above info was obtained online in 10 minutes. A real info source would be digging into the “zone” because that is what this scam is aiming for, but IBJ is too busy running their 37th article about Food Deserts! Which oddly only occur in major urban areas.
This is the real deal. I know the developer. He spoke about his progress at a recent IBJ meeting.
I visited the mall right before its shutdown and I gotta say the interior did have some notable improvements and the front parking lot facing Lafayette Road looked better than it has in 30 years.
Its still a very ambitious project, and I’m hoping for the best.
I thought the Lafayette Square area would be a perfect fit for the professional soccer stadium even before the renovation of the Mall. If this renovation project is completed, the fit would-be even better.
Room to build where businesses have closed
Easy access from interstates
Would give the area a real economic draw and boost
International flair fits with the international vibe of soccer.
The soccer stadium is going downtown.
https://www.ibj.com/articles/developer-stadium-wont-need-more-state-support