Long-time statewide media directory folding after 30 years
The Indiana Media Directory’s clients ranged from Cook Medical and Donato’s Pizza to the United Way and YMCA. It was widely used by public relations and advertising firms.
Borshoff
Articles
Kiwanis’ first major ad campaign seeks to put youthful face on brand
Most people are aware of the Kiwanis Club. Sort of. Precious few know what the 102-year-old organization actually does.
Borshoff moving from longtime office to Mass Ave
The city’s largest public relations firm is leaving its downtown space in the historic Majestic Building for Lockerbie Marketplace.
Louisville marketing firm opens Indianapolis office
Officials for Leap think their firm will be the city’s biggest digital marketing agency within a few years.
2016 WOMAN OF INFLUENCE: Jennifer Young Dzwonar
Working up to managing principal of one of the region’s leading public relations agencies, Jennifer Young Dzwonar has led global campaigns and directed international marketing for clients, with a particular interest in crisis management projects.
Indians poised for third attendance record in three seasons
Home crowds for the Tribe are up about 8 percent this season, and sponsorship sales have surged 15 percent.
PR agency Borshoff plans leadership shakeup
Managing Principal Susan Matthews plans to step down at the end of 2015, leading to a shakeup in duties for the remaining principals of the Indy area’s largest agency.
Trio of women now owns Borshoff, city’s biggest ad firm
Founding principal of 29-year-old Borshoff advertising agency, Myra Borshoff Cook, 65, and senior principal Erik Johnson, 62, have sold their ownership interest in recent years to three top executives at the firm, all of them women.
2011 WOMAN OF INFLUENCE: Myra Borshoff Cook
She founded the city’s largest public relations agency and has become a force in the not-for-profit world.
After another loss, JA plans for recovery
The not-for-profit hangs its hopes on efforts including more aggressive fundraising after reporting a $389,000 deficit for
its 2010 fiscal year. “It’s been a rough spell,” said CEO Jennifer Burk.