Indianapolis radio station WRWM-FM 93.9 rocketed from the 15th-most-listened-to station in central Indiana in December to No. 1 in January—its first full month playing old school hip-hop.
Three Emmis Communications Corp. stations in February were near the top in local radio ratings, behind only Radio One’s No. 1 rated WHHH-FM 96.3, in the broad category of listeners age 6 and up.
WHHH-FM rises to the top of the dial with some recent fine-tuning, and as the top two country stations in the market duke it out for listeners.
Freedom 95 has picked up comedian and commentator Dennis Miller as it tries to gain market share among conservative talk fans. But they’ll have to stay up late to hear him.
WLHK-FM 97.1 “Hank FM" has put a backwoods butt-whupping on country rival WFMS-FM 95.5 to take the No. 1 spot in the metro Indianapolis radio market.
Radio station WFNI-AM 1070 is challenging some FM music stations in the battle for male listeners.
Many popular and well-paid disc jockeys in the local radio market have been let go over the last several years, and their station’s ratings generally didn’t suffer when they left.
A new method of measuring radio listening habits has shaken up local station ratings, sending radio operators scrambling to re-evaluate formats and ad pricing.
Local radio operators are bracing for a potential ratings shake-up. The introduction of Arbitron Co.’s Portable People Meter
in the Indianapolis market this summer is expected to tighten the ratings race and could dramatically affect how much advertisers
are willing to pay for radio spots.
Local advertisers and media buyers said they’ll keep a close eye on the first half of 2010 to see
how Patrick, who launched his show Jan. 4, matches up against WFNI-AM 1070’s afternoon drive time
show.
Mark Patrick has been hired to replace JMV as the afternoon drive-time host on sports-talk station WNDE-AM 1260, heating up
the battle with cross-town rival WFNI-AM 1070.
Q95’s Tom Griswold and Bob Kevoian have maintained their lofty ratings, keeping the Clear Channel Radio station near the top
of the Indianapolis radio market.
The latest Arbitron Inc. radio ratings show the central Indiana market is becoming far more competitive, with the top
stations separated only by fractions of a point. WFMS-FM slipped, but remained No. 1, while urban stations WHHH-FM and WTLC-FM
climbed into the next two spots.
Numerous format changes late last year caused a major shake-up in the first-quarter survey results of central Indiana’s radio-listening
habits.
If it lives up to the hype, the Portable People Meter could revolutionize radio advertising by providing a more accurate look
at who’s listening to what. The pager-size device tracks radio-listening habits in real time, rather than relying on ratings
survey participants to remember what stations they tuned in during the course of a day.
