Articles

Slingshot is shifting aim away from SEO

After Google cracked down on some of the tools companies were using to improve their positions in search results, Indianapolis-based Slingshot SEO opted to launch a sister brand called Digital Relevance that will focus on earning media attention.

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IU Health name change means business for tech firms

Clarian Health’s recent rebranding to Indiana University Health has been good business for at least three companies in Indianapolis’ so-called measured-marketing sector. Such firms help a company overhaul its website and make changes to the “tweetosphere” and other social media channels.

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