Veteran local ad exec Pearson lands on his feet after closing firm
After industry “paradigm shift,” the man behind some of the city’s most memorable campaigns is working for a small agency.
After industry “paradigm shift,” the man behind some of the city’s most memorable campaigns is working for a small agency.
Young & Laramore “will embark on a brand positioning assignment, and will handle all advertising and marketing communications” for the insurance company.
The Indianapolis agency has scored a string of new accounts, and company officials say revenue will be up this year.
MZD Advertising is stepping outside the realm of traditional agency work to grow its revenue stream. In the process, it’s
attempting to bring a new form of auto racing to Indianapolis.
Zankit, on online classified ad firm that thinks it has a better solution than Craigslist, was hatched only last month and
plans a late-July launch. It’s the product of six strangers who met at Indianapolis Startup Weekend just last month.
At a time many local advertising agencies are struggling, one firm is growing with an unusual new division aimed at measuring
the effects of social media on movies and actors. Bradley and Montgomery late last summer launched Fizziology as a stand-alone
enterprise.
CEO Ron Pearson attributed the decision to the difficult economic conditions. The firm was hit particularly
hard in 2007, when it lost a $20 million HHGregg advertising account.
Even before ratings arrive, WFNI-AM 1070 officials said they have signed two major advertisers this month due to the recent
hire of new afternoon host JMV.
The locally based firm will serve as the ad agency for SteadyGro, which aims to optimize soilless plant growth.
Beverly Hills, Calif.-based entertainment company says lease gives it the right to change venue’s name to Old National Centre.
Seventeen agencies submitted proposals for the account.
The TV ads are being launched as the Japanese car maker tries to recover from the public relations hit it took following a
massive recall earlier this year.
The Murat Temple Association, a Shriners affiliate that owns the iconic building, is suing Live Nation and Old National Bank
over a naming-rights deal announced March 16.
The Murat Temple Association is a Shriners affiiate that owns the Murat Centre, which on March 16 was renamed the “Old National
Centre” in a three-year deal between the bank and Live Nation.
Software maker took abrupt turn into advertising for its customers when recession threatened.
Software maker took abrupt turn into advertising for its customers when recession threatened.
A full season of televised games will give franchise a platform to promote attendance at Victory Field.
The deal is no small coup. According to industry insiders, Stanley Steemer spends $50 million to $60 million in advertising
annually.
Norwood Promotional Products is departing Indianapolis for Clearwater, Fla., as part of a larger consolidation undertaken
by the company’s parent, Bic Graphic USA.
Indianapolis’ largest ad agency has achieved a rare coup in the advertising world, winning back one of its biggest former
clients: flooring and upholstery cleaning firm Stanley Steemer.