HHGregg gets ‘Help’ from Beatles to sell big screens
The Indianapolis-based retailer launched its first national advertising campaign using the tagline “We Help” and the Beatles song “Help!” as its soundtrack.
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Teams scramble to please sponsors during race week
Andretti Autosport's purchase of an Indy 500 ride for bumped driver Ryan Hunter-Reay is an extreme example of the influence sponsors wield in the sport, but it's not unusual for motorsports teams to wheel and deal during race week.
MZD signs agency deal with Lucas Oil Raceway
Firm will handle advertising, marketing and digital promotions for the track formerly known as Indianapolis Raceway Park.
New York firm wins Steak n Shake ad account
Indianapolis-based restaurant chain selects Kirshenbaum Bond Senecal & Partners as agency of record for its $18 million advertising account, ending about two years of uncertainty surrounding its marketing efforts.
Local firm making noise with app for radio stations
Boost Media & Entertainment’s MyStationApp targets independent radio stations such as WTTS-FM 92.3 in Bloomington, which is having success with the product.
Aspiring filmmaker scores hit with jewelry ad
A TV commercial for jeweler Reis-Nichols has launched filmmakers Sami Mustaklem and Alex Kosene into the advertising business. Their firm, 3rd Strand, has a growing list of clients seeking their unique storytelling approach.
Marketing entrepreneur’s career takes healthy turn
A rejuvenating massage and facial were the inspiration for Jennifer Rubenstein to found Simply Well LLC, a marketing business that launched the Simply Well Book in September. The book features offers from 46 locally owned salons, organic markets, yoga studios and similar businesses.
Carmel firm top notch in the tourism industry
Strategic Marketing & Research Inc., commonly known as SMARI, measures ad effectiveness for several states, attractions.
Indiana Farm Bureau unveiling ads during Super Bowl
The insurer’s new campaign, developed by local advertising firm Young & Laramore, focuses on real-life situations amid a crowded field of competitors.
Hoosier State Press Association revamps co-op advertising
The press association hired a former marketing director for Columbus-based Home News Enterprises in late 2009 to spearhead the service.
Local ad agency wins Scotts account
Young & Laramore will coordinate national ad campaigns for the Marysville, Ohio-based Scotts LawnService. With 46 employees, Y&L is the third-largest ad agency in Indianapolis.
Jackson Group acquired by Houston company
Indianapolis-based The Jackson Group had 132 employees in mid-2010, ranking it the sixth-largest woman-owned business in the area, according to IBJ research.
Indianapolis Star gets new publisher
An Arizona newspaper executive is set to take over as publisher of The Indianapolis Star, replacing Michael Kane.
Caldwell VanRiper names new president, predicts stronger 2011
Former Finish Line executive Kevin Flynn is now a partner and will handle the agency’s day-to-day operations, taking over from Paula MacVittie.
Printer suing Indianapolis Woman publisher for $271K
Mignone Communications claims Weiss Communications, which publishes Indianapolis Woman, owes it $271,196 for printing costs dating to November 2007.
Online ‘daily deals’ coupons transform local advertising
A big-dollar offer from Google for Groupon—the undisputed king of a U.S. daily deal industry already worth $2.5 billion a year—has emboldened an armada of coupon competitors looking to grab a piece of the fast-growing market.
Celebrity TV ads tout Allison Transmission
A Chevrolet campaign could make the Speedway-based manufacturer more of a household name.
Ad Age: Steak n Shake seeking new agency
Two years and at least two advertising agencies after ending a long-term advertising deal, Steak n Shake is reviewing pitches from agencies interested in its business, according to a report from industry publication Advertising Age.
Promotus Advertising wins state tobacco cessation account
The Indiana Tobacco Prevention and Cessation account is worth $1.6 million to the minority owned agency.
WTHR’s status as TV news leader starting to erode
Ad buyers are watching the November sweeps period to see if the NBC affiliate bounces back from recent periods when it lost ground in the ratings.