The BlueIndy car-sharing program is facing a big challenge: How do you succeed when so many potential customers are unaware of, uninterested in, or even intimidated by what you’re trying to sell?
The expansion is a bold move into unserved areas and a gamble that it can carve new markets out of even the most rural areas that have ride-hailing needs but no consistent service.
The deal, which still needs to be approved by the full council, would give the city $45,000 per year in franchise fees.
BlueIndy, the electric car-sharing service that was launched in Indianapolis in September, has installed 20 “Bluecars” in the airport’s daily parking garage.
General Manager Scott Prince said adoption "has been stronger than we had hoped." Another 20 charging stations are set to open by the end of February.
The controversial BlueIndy electric car-sharing service is touting that it has about 500 members in Indianapolis who have taken 1,500 rides in its first month. It’s still far from profitability.
BlueIndy plans to charge past its skeptics as its electric car-sharing program launches in Indianapolis Sept. 2, leaving behind the political consternation about whether Mayor Greg Ballard went rogue in green-lighting the program in the first place.