IU Health name change means business for tech firms

Clarian Health’s recent rebranding to Indiana University Health has been good business for at least three companies in Indianapolis’ so-called measured-marketing sector. Such firms help a company overhaul its website and make changes to the “tweetosphere” and other social media channels.

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Evans dreams big as Clarian becomes IU Health

Clarian Health, which is set to change its name to Indiana University Health on Jan. 24, is relying on the academic expertise of its downtown Indianapolis hospitals to pull in patients from a wider swath of the state and the nation.

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Clarian off to slow start in insurance

Clarian Health got few takers in its first year offering a health care benefits program to large employers, but the Indianapolis-based hospital system is undeterred in growing its budding insurance services business.

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