Aggressive construction wiped out historical territories, thus opening the door to insurers playing hospitals off each other.
Unusual surgeries bring certain amount of prestige, but not a lot of profit.
Clarian Health’s recent rebranding to Indiana University Health has been good business for at least three companies in Indianapolis’ so-called measured-marketing sector. Such firms help a company overhaul its website and make changes to the “tweetosphere” and other social media channels.
The fact is that hospitals are paid three to four times for physician ancillary services.
Over the last three years, all major hospitals in Indianapolis have been active in hiring physicians. Competition was especially intense for cardiologists.
Indiana University Health has canceled its plans for a $73 million administrative office building at 16th Street and Capitol Avenue and has instead purchased the Gateway Plaza tower at 10th and Illinois streets.
The Indianapolis-based hospital system’s board of directors could vote to acquire the 25-bed hospital as early as next week, but might put off a decision till February.
Interest in primary care has fallen off markedly due partly to relatively low pay.