Founding principal of 29-year-old Borshoff advertising agency, Myra Borshoff Cook, 65, and senior principal Erik Johnson, 62, have sold their ownership interest in recent years to three top executives at the firm, all of them women.
Over the last quarter century, the husband-wife duo has outlived a number of bigger and slicker competitors, even as the Great Recession decimated some bigger PR and advertising shops.
Element Three is among dozens of ad/marketing firms in the city that put digital marketing—in a dizzying array of formats and specialties—front-and-center. Often led by “millennial” types in their 20s and 30s to whom things like social media are second nature, they’re giving ensconced agencies a run for their money.
Indy Connect, the local initiative supporting a $1.3 billion expansion of the transit system, plans to begin an advertising campaign for the proposal on Friday.
Stacia Matthews said she is quitting the station to become public relations manager for the Indiana Spine Group. Matthews joined WRTV in 1989.
Dennis Ryerson, who stepped down as editor June 1, said he was not pressured to leave after arrival of his successor, but acknowledged there was some “tension.”
It could've been Starbursts, Twizzlers or Sour Patch Kids. But when Trayvon Martin was fatally shot, he happened to be carrying a bag of Skittles.
Danny O’Malia, longtime leader of his family’s Indianapolis-based grocery store business, now offers his customer-service-driven advice through his own consulting firm.
While Manning will likely always be remembered as an Indianapolis Colt, his time as informal city representative is over, according to sports marketing experts. And it will be up to Manning whether he resumes the association after his retirement.
Despite the uncertainty swirling around the Indianapolis Colts and quarterback Peyton Manning, season-ticket renewals are ahead of last year’s pace, the team says.
Kathy Cabello left a lucrative IT career to start Cabello Associates Inc., a marketing consultancy celebrating its 10th anniversary this year.
The sports network originally considered broadcasting from Monument Circle, but chose the plaza because the location has Lucas Oil Stadium as an ideal backdrop.
Indianapolis-based marketing firm TrendyMinds plans to more than double its staff in the next two years, adding up to 20 jobs as it moves into a former labor union hall downtown.
The Evansville-based mover hired the local firm as its public relations agency of record.
The local firm will provide Georgia-based EyeLevel Interactive with a variety of media services.
Local agency heads said that sector of their business had grown even before the Aug. 13 stage collapse.
After 18 years, one of the city’s biggest and best-known communications firms is going out of business on Sept. 30.
The firm worked with the Japan-America Society of Indiana on promotion of the “Bridges To Japan” exhibit at the 2010 Indiana State Fair.
A study says the school earned $512 million worth of media exposure thanks to the back-to-back runs to the men’s basketball NCAA Championship game.
The agency will handle marketing, public communications and media relations for the division of Easter Seals Crossroads.
