Indianapolis Business Journal

FEBRUARY 22-28, 2016

The party is winding down for Cialis. Sales are flattening for the Eli Lilly and Co. blockbuster, and its patent expires next year. John Russell examines Lilly’s marketing and pricing strategy before generics flood the market. Also in this week’s issue, Anthony Schoettle explains the challenge facing the Colts as the team tries to sign Andrew Luck for a second contract. And in Focus, IBJ details the renovation plan for IU’s Assembly Hall.

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