Understanding the customer and his or her motivation is priceless, but it’s
old-school and just half of the solution. The other half, making it easy
for the customer to engage, is what sets growing organizations apart from stagnant ones.
There is an essential component missing that I believe service businesses have to pay attention to and offer if they truly
consider themselves "taking care of the city [of Indianapolis] dwellers." One of them is to-your-door delivery, especially
for food, including groceries.