Gregg’s media consultant specializes in off-beat ads
Virginia-based strategist has been involved in high-profile races across the country.
Communications
Articles
Ivy Tech battles enrollment dip by promoting its lower tuition
This summer, Ivy Tech Community College rolled out a nearly $1 million marketing campaign that stressed the school’s affordability versus other higher education options. The message appears to have hit home. What looked like an impending 15-percent reduction in fall enrollment ended up at just under 5 percent.
Longtime WRTV news anchor Trahan leaving station
Grace Trahan, who has anchored the Indianapolis TV station’s weekday morning and noon newscasts for the past 14 years, said she was resigning to spend more time with her family.
Tippecanoe Co. to put crime info at public’s fingertips
Crime activity and information on people taken to jail or being released will soon be available to the public through a new app being developed for the Tippecanoe County sheriff’s office.
Indiana Sports Talk still growing after 18-plus years
Statewide syndicated radio show thrives despite doubters, host’s heart attack.
MillerWhite signs slew of new clients in last six months
Marketing firm lines up almost two dozen clients, most of them based in Indiana.
’80s anti-takeover law helped sow Emmis win
The Indiana Business Corporation Law—enacted to help Hoosier companies fight off a wave of attacks by corporate raiders—gives boards of directors unusually broad authority to exercise judgment as they see fit.
Eli Lilly aims to ramp up social media presence
The drugmaker recently drafted social media guidelines it hopes can help it expand its use of social media to more of its employees—without running afoul of regulators.
‘Knock on Wood’ campaign boosts Farm Bureau brand
The torrent of competitors’ humorous TV commercials forced Indiana Farm Bureau Insurance to roll out its own campaign. So far, its “Knock on Wood” shtick is said to have boosted brand awareness in urban markets by 12 percent, as measured by social media chatter.
WXIN adding an hour of news at 6
The Fox affiliate will go head to head with rivals at prime news hour as it continues to increase local programming.
Carmel ad shop FatAtom prospers by defying norms
In a time when many local, regional and national ad firms have been forced to downsize, FatAtom Marketing has seen its revenue increase from $180,000 in 2008 to a projected $1.25 million this year, CEO Todd Muffley said.
Small firms using social media to tighten ties to customers
More small businesses are turning to technology to connect with clients. Nationwide, over half of firms with fewer than 100 employees use social media, according to a 2012 survey from research firm SMB Group Inc.
Illinois lottery superintendent says Indiana taking flawed path
The Illinois Lottery is not a model Indiana should follow in seeking a private manager to boost revenue, according to Illinois’ own lottery chief. Hoosier Lottery officials say they’ve taken steps to avoid the problems Illinois had with its privatization contract, but several key elements of the process mirror Illinois’.
Indianapolis Symphony Orchestra signs three-year deal with Hirons
Local agency will work with ISO on overall brand strategy, including print and digital marketing.
Kellogg’s rolls out IndyCar-branded cereal nationwide
Direct-to-consumer marketing of star drivers could be just what the series needs to boost interest, TV ratings.
Emmis agrees to sell two magazines for $9M
The publications, Country Sampler and Smart Retailer, together generated $1 million in operating income during the 12-month period ended May 31, according to a public filing. The transaction is expected to close by Sept. 30.
Ex-Star editor hopes to do communications consulting
Dennis Ryerson, who stepped down as editor June 1, said he was not pressured to leave after arrival of his successor, but acknowledged there was some “tension.”
Meteorologist Buchman leaves WISH-TV, as expected
Popular meteorologist Angela Buchman has left WISH-TV Channel 8 as expected and is likely to be off the air for a year until she joins competitor WTHR-TV Channel 13, according to several local broadcast television sources.
Star‘s labyrinth of aging buildings complicates sale, reuse
Local real estate pros say finding a reuse for the Indianapolis Star's HQ will be tricky. The newspaper is selling its labyrinth of buildings at 307 N. Pennsylvania St., which have multiple floor levels, narrow hallways and a basement built to house printing presses.
Chicago tourism push increases pressure on Indianapolis
Chicago tourism officials earlier this year unleashed a major advertising campaign that threatens to encroach on one of Indianapolis’ primary leisure travel segments. The Second City for the first time ever is marketing itself to other cities in the Midwest, such as St. Louis and Cincinnati, that are key targets for Indianapolis.