Articles

Digital marketers try to cut through clutter

Element Three is among dozens of ad/marketing firms in the city that put digital marketing—in a dizzying array of formats and specialties—front-and-center. Often led by “millennial” types in their 20s and 30s to whom things like social media are second nature, they’re giving ensconced agencies a run for their money.

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Mobile boutique takes pop-up retail on the road

Heather Hogan Pirowski, owner of Retro 101, is among a growing number of retailers who have chosen the nomadic lifestyle . Looking for an alternative to the fixed overhead of a permanent location, they set up shop at a site for a few days or weeks, then pack up and move on.

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Urban biz accelerator giving leg up to startups

Indianapolis-based startup Dreamapolis is finalizing the details of its first Dreamapolis Accelerator class, a 12-week crash course designed to help high-potential urban businesses get up to speed quickly.

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Indiana tech startups deemed seeds of promise

There’s the company founded by a college kid, in his dorm room. Another firm was launched by a guru from the shadowy world of cyber security. And the other was founded by tech veterans old enough to remember IBM punch cards. Three Indiana tech companies have surfaced among standouts in the notes of judges for TechPoint’s annual Mira Awards—the Hoosier tech version of the Oscars.

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Sisters put sophisticated spin on popcorn

Just Pop In! retail stores feature traditional, popular flavors like caramel and cheddar—and an “Indy Style” mixture of the two—but a dizzying array of more imaginative concoctions sets the local chain apart.

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Microlenders aim to help businesses grow, survive

Indiana has three certified, not-for-profit SBA microloan intermediaries, which not only make short-term microloans—as any lender can—but also use the SBA grants they receive to offer business coaching along with the financing.

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Midwest Energy oil firm drilling for $15M

An Indianapolis investment advisory oil firm has been looking for blowouts in its own back yard. Midwest Energy Partners is preparing for its seventh—and largest—round of funding to pay for oil drilling in southwestern Indiana and southeastern Illinois.

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