An aggressive year-round sales effort and the backing of the Indiana Pacers’ owner and top executive have pushed the Indiana Fever to profitability and helped the 15-year-old team become one of the WNBA’s model franchises.
Indiana Fever coach Lin Dunn's postgame meeting with her players Wednesday was unlike any season wrap-up speech she had ever given.
With the campaign, the WNBA is capitalizing on what it has known for years: The gay community makes up a significant portion of its fan base. The difference now is that the league is talking about it publicly and making it a deliberate part of its marketing strategy.
One month before her Hall of Fame induction, Indiana Fever Coach Lin Dunn on Tuesday announced she would retire from coaching following the upcoming season. Former Fever player Stephanie White, one of Dunn’s assistants, will become head coach in 2015.
The deal gives the WNBA team a live, over-the-air broadcaster to supplement regional and national coverage on Fox Sports Indiana and ESPN2.
The seemingly endless yellow brick road to Oz, or what residents of central Indiana have come to accept as privately owned professional sports franchises seeking financial sustenance to build and upgrade, is nearing a tipping point of practical expenditures.
Dunn led the Fever to their first Women's National Basketball Association championship last year.
Indiana Fever players will wear a prominent Finish Line logo on the front of their uniforms as part of a major sponsorship deal with the Indianapolis-based athletic apparel retail chain, team officials announced Friday afternoon.
Improvements to the home arena of the Indiana Pacers will include a new scoreboard and a renovation of the arena's television studios, said a source with knowledge of the planned changes.
As a sponsor of the Pacers and Fever, Steak n Shake receives courtside signage, a game night giveaway and on-court promotions
The city will contribute $10 million annually for three years toward Conseco Fieldhouse operating expenses. It also will provide
at least $3.5 million for capital improvements.
The Indiana Fever will remain in Indianapolis for the 2010 season, despite speculation that ownership would not keep the
team.
A new eye-grabbing advertising design in The Indianapolis Star has some wondering where ad content stops and news
content begins.
Indifference has been the Indiana Fever’s greatest enemy.
Running a professional sports franchise isn’t just a dollars-and-cents proposition.
It also requires heart. And that’s what the Fever have in abundance, from ownership to management to the players on
the floor.
As the Indiana Fever try to win their first WNBA championship, an executive with the team’s parent organization
is
optimistic the women’s basketball squad will remain in Indianapolis.
In the wake of Mel Simon’s death, Indiana Pacers’ future is in the firm grip of younger brother Herb, who now has sole ownership
of the team.
When it comes to basketball coaching greats with Indiana ties, the question is not where to start the list—John Wooden,
Bob Knight, Tony Hinkle and Bobby Leonard would qualify as an initial Mount Rushmore—but where to end it. Among
women, the list is significantly shorter, but there’s one name that would be right at the top.
Marketers and grocery store insiders say The Kroger Co.’s recently announced deal to partner with the Indiana Pacers and
Indiana Fever isn’t just another sponsorship agreement.
Last week’s column about the wide array of events on our July sports calendar in Indy was glaringly lacking in
one aspect: The Indiana Fever. As of this writing, they are the hottest team in the WNBA, reversing an
0-2 start and racing to six straight victories.
