Local motorsports marketing firm eyeing Asia
Just Marketing International in Zionsville plans to establish a presence in either Singapore or Hong Kong this year, to bolster
its global presence.
Naming rights/sponsorships
Articles
City’s plan to raise money with sponsorships takes wing with KFC
Mayor Greg Ballard this month rolled out the first of what he hopes will be 10 to 15 city sponsorship and advertising deals
this year, with the aim of saving taxpayers hundreds of thousands of dollars annually.
USA Track & Field CEO doubles budget, pushes reforms
Doug Logan is shaking up the sport and hopes to add more events, which could pay off for Indianapolis.
Sources: City will lose professional tennis tournament
The Indianapolis Tennis Championships—formerly known as RCA Championships—appear to be dead, with the ATP Tour
dates being shipped off to Atlanta for 2010 and beyond.
Sarah Fisher extends sponsorship deal with AAA
Izod IndyCar Series driver Sarah Fisher recently renewed her contract with AAA Hoosier Insurance. AAA will continue to
be a personal sponsor of Fisher and will remain an associate sponsor on Fisher’s No. 67 car for the 2010 and 2011 Indianapolis
500s.
UPDATE: IRL hopes for boost from Izod
Jeff Belskus, CEO of the Indianapolis Motor Speedway, called the sponsorship deal “one of the most significant announcements
in the history
of the IndyCar series.”
Circle City Classic must boost attendance, sponsorship revenue to survive
Dramatic decreases in sponsorship and ticket revenue this year and the recent resignation of the Circle City Classic’s
new executive director have some questioning if the event can survive. Now Classic leaders are considering a bevy of bold changes.
Indiana Members Credit Union signs Pacers sponsorship pact
The agreement includes player appearances, a Pacers debit card, courtside signage, radio spots,
hospitality and use of the Conseco Fieldhouse practice court for community relations initiatives.
Lucas Oil out to build on Jiffy Lube deal
One year after emblazoning its name on the Indianapolis Colts’ mammoth new home, Lucas Oil Products Inc. has leveraged
that sponsorship into a pact with Jiffy Lube that company founder Forrest Lucas thinks will score huge profits for his company.
U.S. Army extends sponsorship with Horizon League
The league that includes Butler University recently extended its sponsorship deal with the U.S. Army through the
2009-2010 academic year.
Indianapolis Motor Speedway CEO takes over at difficult time
New Indianapolis Motor Speedway CEO Jeff Belskus has long been a behind-the-scenes figure at IMS. As the new leader of the
Brickyard and the Indy Racing League, he faces several challenging issues, including gaining the confidence of the racing
community.
Colts sign trio of stadium sponsors
The Indianapolis Colts recently signed a three-year sponsorship deal with Carmel-based James Allen Insurance Brokers to
become one of the primary sponsors at Lucas Oil Stadium.
Finish Line extends 500 Festival relationship
Indianapolis-based Finish Line Inc. has signed a multi-year agreement to extend its title sponsorship
of the 500 Festival’s 5K race held each May, officials announced today.
Allstate ends Brickyard 400 sponsorship
Allstate Corp. is ending its five-year run as the lead sponsor of the Allstate 400 at the Brickyard NASCAR race in Indianapolis,
company officials said today. The announcement comes after this year’s race at Indianapolis Motor Speedway
suffered a 20-percent attendance drop from last year’s event.
Supermarket shuffle at Conseco Fieldhouse
Marketers and grocery store insiders say The Kroger Co.’s recently announced deal to partner with the Indiana Pacers and
Indiana Fever isn’t just another sponsorship agreement.
Colts seal Farm Bureau sponsorship pact
The Indianapolis Colts have become one of the first National Football League teams to sell a corporate sponsorship patch
on players’ practice jersey.
Tony George’s successor might trade tradition for revenue
A management shake-up at the Indianapolis Motor Speedway has some in the motorsports industry thinking major changes could
be on the horizon at the fabled race venue—maybe as soon as next year.
Naming-rights deal puts Lucas Oil in competitive position
Emboldened by the deal he signed to put his company’s name on the Indianapolis Colts’ new home, Forrest Lucas has launched
an arsenal of creative-some would say unorthodox-initiatives to fortify his growing company. Many of them are designed to
help Lucas Oil Products Inc. go head to head with the oil industry’s biggest players.
MotoGP race will give Speedway whole new look
Fans walking into the Indianapolis Motor Speedway for the First MotoGP race there Sept. 14 likely won’t recognize the place. Sponsor ads will hang on the inside walls of the track. There will be a host of companies in the hospitality area–including Yamaha, Kawasaki, Ducati and Repsol–that have never set foot inside the Speedway’s grounds. The motorcycle-specific nature of the Red Bull Indianapolis GP will permeate every facet of the event and affects all elements of the host city’s planning.
Lucas says please don’t call stadium ‘The Luke’
Officials for Lucas Oil Products Inc. are imploring fans and media not to refer to the team’s new stadium as The Luke,
a nickname that has cropped up on sports talk radio shows and been repeated in print and on TV. The nickname
seems to be gaining momentum, and that doesn’t sit well with Lucas brass already playing defense against
New Jersey-based Lukoil Co. California based-Lucas Oil signed a 20-year, $121.5 million naming-rights deal
for the Colts’ new stadium.