How Butler made its bulldog a marketing dynamo
Butler is one of just 58 U.S. colleges with a live mascot, and the bulldog is quickly approaching the top echelon, based on its fame and effectiveness as a goodwill ambassador for the school.
Butler is one of just 58 U.S. colleges with a live mascot, and the bulldog is quickly approaching the top echelon, based on its fame and effectiveness as a goodwill ambassador for the school.
Opponents argue that raising Indiana’s cigarette tax would significantly increase sales in neighboring states. History shows that isn’t so.
Here is the dirty little secret behind all rankings. More than anything else, they reveal the policy preferences of the organization doing the ranking.
Getting elected mayor requires fine-tuned political instincts. Sometimes, those instincts say it’s time to leave a high-level job at the biggest company in town.
The Trump administration is known for its anti-manipulation rhetoric, but so are Bernie Sanders and other Democrats. Complaining about this is a bipartisan sport.
Fast-growing business lines are hard to come by in the insurance industry. Locally based OneAmerica Financial Partners Inc. has one on its hands, and it’s beefing up efforts to capitalize.
A court full of top-notch students engineered the program’s first NCAA tournament bid.
Just when I thought getting through chemo was a tough challenge, I faced another—six days in the hospital to remove and replace my cancerous bladder. I hope the lessons I learned will make me a better journalist.
Alzheimer’s disease is rewriting the rules of drug discovery, with companies like Eli Lilly and others abandoning caution to keep pursuing an elusive hypothesis because the potential payoff is so great.
With almost all carmakers heaping on the discounts to keep the U.S. auto market at a plateau, Subaru just notched its 63rd straight monthly sales gain, with minimal incentives to get customers in the door.
Eli Lilly and Co. said Bart Peterson, who served two terms as Indianapolis mayor, was stepping down as senior vice president "to pursue personal business interests" and expand his community volunteer commitments.
Officials have been discussing ways to use or improve the 37-mile Nickel Plate railroad corridor, following a fallout between the Hoosier Heritage Port Authority and the Indiana Transportation Museum, which operated the popular Indiana State Fair train.
Fishers-based Recovery Force LLC took a big step this month toward its goal of bringing to market a wrap that’s designed to improve blood flow and enhance recovery for people battling serious health issues.
Kyle Lacy, who spent two years at a Boston venture firm, spoke to IBJ about why he left Indy and why he’s returning to work at Lessonly.
IPS has agreed to sell the vacant structure, once part of Angie’s List’s bold expansion plans, to the local developer for $1.65 million.
Our Legislature is debating whether to remove the requirement that hair braiders obtain a cosmetology license to practice their craft.
Lee Neff honors the memory of her son Philip and makes a difference in the lives of others by volunteering at Riley Hospital for Children at Indiana University Health.
Dr. Eric Prystowsky’s dual interests in detective work and medicine merge perfectly in his chosen field of electrophysiology, which has him doing detective work on a regular basis.
Dr. C. William Hanke, a former president of the American Academy of Dermatology, is recognized internationally for his expertise in Mohs surgery, a precise surgical technique used to treat skin cancer.