RETURN ON TECHNOLOGY: Battle brewing between big business and the Web
The Web has always been viewed with suspicion by many people, but now it’s become nothing less than the cause of copyright lawsuits against Ellen DeGeneres for letting a guest dance the Electric Slide, against the Girl Scouts for doing the Macarena a satire Web site about Barney the purple dinosaur for making fun of the big guy, and against the online deal-finder site Black Friday for publishing prices from retailer Best Buy. Back in the old days, copyright holders…