Speedway targeting consumer-oriented sponsors
Hulman & Co. CEO Mark Miles is firing up an effort to go after consumer-oriented sponsors—a move aimed at helping the Indianapolis Motor Speedway sell more tickets.
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IEDC tailors campaign to lifestyle issues in 4 target cities
Ad placements in billboards, magazines, newspapers and internet and mobile platforms were part of a marketing plan launched in 2016 to target Chicago, San Francisco, New York and Atlanta.
Apple’s swanky iPhone X could be sign of prices to come
The $999 price tag suggests Apple is ramping up its strategy as a purveyor of aspirational gadgets, even though improvements are often incremental or derivative.
As advertising falls, Star hits subscribers with hefty rate hike
The Indianapolis Star is asking its subscribers to absorb hefty rate increases—a move that reflects the pressure the newspaper industry is under to find ways to offset declines in advertising.
Media firms team up to collect goods for hard-hit Harvey areas
Companies across central Indiana are banding together to publicize a drive for food, beverages and other essential items needed by those displaced by the hurricane and tropical storm.
Tech marketer Viral Launch plans to add 250 workers by 2021
The company, which helps clients grow sales on Amazon, said it is investing $2.22 million and doubling its office space.
Radio ‘rebel’ WTTS unlikely success story
It’s one of the few stations in Indiana where listeners can hear—in the same hour—old-timer Bob Dylan, up-and-comer Imagine Dragons, superstar Adele and an unknown basement band.
Indiana, other states vie for big Foxconn display panel factory
Taiwanese electronics maker Foxconn’s plan to build a display panel factory in the United States has sparked a flurry of lobbying by states vying to land what some economic development officials say is a once-in-a-generation prize.
Christian attractions boost Carmel ad firm’s portfolio
Joseph David Advertising, founded in 2003, has seen its revenue nearly double each of the last two years.
WRTV changes afternoon lineup, pulls 4 p.m. newscast
Officials for Channel 6 said the station is canceling “The Now” to make room for a new show produced by its parent company, Scripps, in partnership with singer Faith Hill.
Carmel hires New York consultant to promote city, Brainard
In all, the city has paid Rob DeRocker $809,900 in base contract fees, plus nearly $40,000 for travel expenses since 2010, for a total near $850,000.
HR exec talks workplace strategy following national accolades
Bloomington-based Hanapin Marketing, a 60-person digital ad agency, was recently honored on national best-workplaces lists for perks including quarterly three-day weekends and routine “stay interviews.”
Social media analytics firm Fizziology to hire up to 55
The Indianapolis-based company, whose clients include giants of the entertainment industry, will expand its Indianapolis headquarters as it branches into the fields of sports, travel and fashion.
Questions abound for future of Indy 500 on television
The rapidly changing sports media landscape has left a hazy cloud of uncertainty over the future of the race. Its current contract with ABC runs through next year, and some experts anticipate new bidders.
ALNEY: Social intelligence deserves seat at business-development table
When organizations tap into the social web to gain information about their audience, and leverage social channels to engage with prospects, it becomes easier to present a trustworthy, knowledge-based solution.
Mark Cuban-funded 3-D instant replay puts IU on cutting edge
The entrepreneur's $5 million gift allowed the university become the first school in the nation to use so-call freeD video technology to produce 3-D replays inside its basketball arena.
Buyer of WTTV, WXIN known for frugality, conservative politics
Could Sinclair Broadcasting Group make staffing cuts and/or push the stations to the political right?
Kiwanis’ first major ad campaign seeks to put youthful face on brand
Most people are aware of the Kiwanis Club. Sort of. Precious few know what the 102-year-old organization actually does.
Indy 500’s first presenting sponsor sees growth spike, gears up for more
Since local entrepreneur Mike Protogere bought D-A Lubricant Co. Inc. in 2002, the manufacturer of oil, grease, antifreeze and other industrial products has shifted into overdrive and punched the gas.
Speedway breaking new ground with massive wireless hardware
Those driving past the Indianapolis Motor Speedway in the last week, might have noticed five 600-pound ball-shaped structures towering over the 2.5-mile oval race track.