Mark Mayer: More than just marketing, your brand is your mission
Marketers love to talk about what makes a brand stand out, aka its point of difference.
Marketers love to talk about what makes a brand stand out, aka its point of difference.
The 170-room hotel would occupy the southwest corner of Georgia and Pennsylvania streets and feature a skywalk connector to the club level of Gainbridge Fieldhouse.
Downtown hotels are expected to be almost entirely sold out for both Friday and Saturday nights, and ticket prices for the game are soaring on the resale market.
Officials say the pact, facilitated by the Indianapolis-based IU Launch Accelerator for Biosciences, is the largest single industry-sponsored agreement in the school’s history.
The grants will support a wide range of initiatives like new student programming, teacher training, and updated STEM and performing arts spaces.
Katie Lucas helped anchor leadership and operations in Indiana as Lucas Oil moved its corporate headquarters from Corona, California, to Indianapolis.
After three hours of public testimony on Tuesday, members of the House Committee on Elections and Apportionment passed the bill carrying Indiana’s new congressional maps on a party-line vote.
Indiana House Democrats on Monday decried the drafted maps as an “egregious gerrymander” and attempted multiple procedural maneuvers to prevent the legislative session from starting.
After completing the first perfect regular season in school history, the No. 2 Hoosiers will face off against No. 1 Ohio State in the Big Ten championship game on Dec. 6 at Lucas Oil Stadium.
For 20 years, every mayoral administration has explored taking over or facilitating the sale of the post office directly east of Lucas Oil Stadium—with each attempt failing to gain traction.
The health care system’s plan to meet its energy needs includes working closely with its electricity provider, AES Indiana, building additional backup power systems and operating its own natural gas utility plant for heating and cooling.
Too many well-intentioned programs have unintentionally disempowered the very communities they aim to help. Instead of cultivating capacity, America has built systems that create dependency.
The board said it took the action in an effort to ensure all shareholders get the best deal and protect them from “coercive tactics
If Indiana University and Ohio State win this week against rivals Purdue and Michigan, they’d both bring undefeated overall records into the Big Ten Conference title game in Indianapolis.
The creators of the “Anatomy of Murder” podcast accuse the Indianapolis-based media company of shorting them millions of dollars in advertising revenue and failing to do enough to promote the show.
The tower is the city’s 10th-largest downtown office complex, according to IBJ research. Its two largest tenants are IU Health and Volunteers of America.
Sugarleaf would be one of three developments built in the area around Simon Moon Park, but the plan is facing skepticism from nearby residents and City Council members.
The son of seven-time world champion Michael Schumacher is leaving Formula 1 for IndyCar after 43 career starts in F1.
The unsolicited bid from one of the largest U.S. TV broadcasters values Scripps at $538 million.
Speaking at the IBJ’s Future of Energy Summit, Braun kicked off discussion of how lawmakers, utility companies and businesses can work together to usher Indiana through a unique time when energy demand is skyrocketing and affordability concerns are at the forefront of Hoosier minds.