The Sportscar Vintage Racing Association's racing series rolls into the Indianapolis Motor Speedway this month for an event expected to draw hundreds of competitors and tens of thousands of spectators.
The new race could be another effort by IMS officials to boost interest in the Brickyard 400, which has suffered from sinking attendance in recent years. It is likely to attract several NASCAR drivers who still drive in dirt-track races.
The Indianapolis Motor Speedway and IndyCar Series have signed a deal with a San Diego tech firm that allows the track and race series to get expanded information on the value they are driving for corporate partners.
Now headed into retirement, the former NASCAR star is the only female driver to lead laps in the Indy 500 and the Daytona 500, creating a strong brand and becoming a role model for little girls everywhere.
Kerauno, an Indianapolis-based startup, signed a deal with Andretti Autosport this year to help the IndyCar team better communicate with its sponsors, hospitality guests and other corporate partners and fans through a variety of electronic means.
It will end a tradition that is just as much part of the Indy 500 fabric as the Borg-Warner Trophy, the yard of bricks, the celebratory milk in victory lane and the singing of "(Back Home Again in) Indiana."