St. Vincent to integrate parent Ascension’s name into branding
St. Vincent, one of the oldest and most familiar names in Indiana’s hospital landscape, is about to undergo the most sweeping rebranding in its history.
Marketing
Articles
Papa John’s faces image difficulties despite Schnatter’s resignation
Experts say the pizza chain will need to retool its marketing strategy so it’s not tied to one person.
Delivra acquired, but its office will remain here
In a deal that was announced this week, one of the city’s oldest marketing technology software firms has been acquired. But its brand will live on and most of its executive team and other employees will remain here.
Danville brothers revving up communications software firm at IMS
Kerauno, an Indianapolis-based startup, signed a deal with Andretti Autosport this year to help the IndyCar team better communicate with its sponsors, hospitality guests and other corporate partners and fans through a variety of electronic means.
Flatland Kitchen helps Indianapolis-area restaurants develop a brand
The firm creates logos, designs menus, hand-paints signs and murals, and offers other visual design services to help local businesses create and convey a unique identity.
State’s tourism department puts out call for firm to boost marketing efforts
The department says its ambition is for the state to become “a leading regional destination” and to increase traveler spending.
Sells Group expands into cryptocurrency and blockchain, opens offices in Montreal, Dallas
Sells Group is finding unique ways to combine cryptocurrency and blockchain technology with some of its more traditional digital marketing offerings.
Restaurant-week promotions drive customers to try new eateries
Chefs vie for adventurous diners’ attention by putting together special fixed-price menus, usually three or four courses highlighting some of the chef’s best work.
Manning shed Papa John’s franchises prior to chain’s NFL split
Former Indianapolis Colts quarterback Peyton Manning sold 31 Denver-area Papa John's stores last week, three days before the NFL replaced the chain as its official pizza sponsor.
By 2019, IndyCar needs to strike broadcast deal, find replacement for title sponsor Verizon
Hopes within the series are high that it can land a future broadcast agreement in the next month or so and a title sponsor before the season concludes in September.
Local firms seek to advance social entrepreneurship in central Indiana
An Indianapolis law firm is hoping to boost what’s known as “social entrepreneurship” in central Indiana by bringing together people who want to both generate a profit and improve society with their business endeavors.
Is radio smart enough to keep up with speakers?
The adoption of smart-speaker technology is sweeping across the country so rapidly that radio stations have had to incorporate the new device into their business strategy at cyber speed.
Rising star Oladipo has potential to become marketing juggernaut
Oladipo has exploded onto the central Indiana scene in his first season with the Pacers. He is fast becoming the face of the franchise
Esports becoming global sensation
Colleges and businesses, including local entities, are rushing to find ways to capitalize on the exploding phenomenon.
New boss leads diversification effort at Zionsville marketing firm
CSM Sport & Entertainment General Manager Ashlee Huffman called 2017 “challenging.”
It certainly was eventful.
Leather goods retail company Coach changing its name
Coach Inc., the iconic New York-based leather goods maker that has several stores in Indiana, is changing its corporate name after 76 years in business.
Latest scandal rocking college basketball fuels debate over compensating players
Some say the simple solution to the dilemma that has given rise to the most recent scandal in big-time college athletics is to let college athletes profit from their name, image and likeness.
Speedway targeting consumer-oriented sponsors
Hulman & Co. CEO Mark Miles is firing up an effort to go after consumer-oriented sponsors—a move aimed at helping the Indianapolis Motor Speedway sell more tickets.
Klipsch Group no longer sponsor of Klipsch Music Center
The Noblesville concert venue owner, Live Nation, has been using the Klipsch name with the company’s permission for the past year, even though a sponsorship agreement has ended.
IEDC tailors campaign to lifestyle issues in 4 target cities
Ad placements in billboards, magazines, newspapers and internet and mobile platforms were part of a marketing plan launched in 2016 to target Chicago, San Francisco, New York and Atlanta.