Canada-based tech firm acquires marketing-tech firm Delivra
Delivra’s new owner, British Columbia-based Redbrick, said the company’s operations will remain in Indianapolis and all of its employees will retain their jobs.
Marketing
Marketing tech firm Terminus announces its largest acquisition yet
Terminus, which offers a business-to-business platform that helps marketers connect with potential customers, said its acquisition of Boston-based Zylotech is its fifth acquisition to date, and its largest.
NCAA to start using ‘March Madness’ for women’s hoops tournament
Using the phrase, which has been associated with the men’s tournament for years, was one of the recommendations stemming from an external review of gender equity issues of the tournaments.
Local businesses lean on subscriptions to build revenue, customer connections
The idea of having customers periodically pay in advance for products or services is nothing new. But within the past year, at least five Indianapolis-based food and beverage retailers have launched subscription services.
Volkswagen admits lying to media with fake statement on name change
The fake press release could land Volkswagen in trouble with U.S. securities regulators because its stock price rose nearly 5% on Tuesday, the day the bogus statement was officially issued.
VW plans brand-name change to ‘Voltswagen’ in United States
Volkswagen plans to change its brand name in the United States as its shifts its production increasingly toward electric vehicles and tries to distance itself from an emissions cheating scandal.
IPL places big bet on a name change
One of Indianapolis’ oldest companies, Indianapolis Power & Light Co., is testing whether putting on a whole new look will help it get more recognition and affection than utilities’ normally see.
Bed Bath & Beyond to go with something new to revive sales
The chain will begin selling eight new store brands this year. The new brands were announced Wednesday by CEO Mark Tritton, who was hired in late 2019 from Target, where he did much the same thing as chief merchandising officer.
Mr. Potato Head drops the mister, sort of
Toy maker Hasbro created confusion Thursday when it announced that it would drop the “Mr.” from the iconic toy’s name in order to be more inclusive, then seemed to contradict itself later in the day.
Terminus planning 200 jobs in Indianapolis after $90M funding round
Atlanta-based Terminus Software Inc. entered the Indianapolis market in December 2019 with the acquisition of email-marketing software firm Sigstr.
Levi’s first home collection deepens Target relationship
The move is yet another blow to department stores, which have been struggling even more during the pandemic.
Left for dead twice, RadioShack getting another shot online
The big question: How much value does the RadioShack brand have when the prized target audience of younger consumers might have never owned a radio, let alone stepped inside a RadioShack store?
Local marketing software biz SmarterHQ acquired by New York City-based firm
SmarterHQ, a fast-growing Indianapolis-based marketing software firm that has raised more than $42 million in venture capital since its founding in 2010, has been acquired.
Area ad agency adding 145 jobs, moving its HQ to downtown Indy even as industry shrinks overall
The Indiana Economic Development Corp. has offered JDA Worldwide and its newly created parent company, Prolific, up to $2.2 million in tax credits to support its expansion plans.
Marketing agency JDA Worldwide names new president
Phil Daniels joins the fast-growing Carmel-based marketing agency after more than 11 years at health care analytics software firm Springbuk, which he co-founded in 2009.
Sports Corp. takes over statewide tourism-support association
Team Indiana is meant to give its members—about three dozen tourism and sports organizations across Indiana—better access to resources that will get the attention of sports governing bodies that decide where to play events.
Insurance telemarketers face fines of $225M for billion robocalls
State attorneys general of Indiana, Arkansas, Michigan, Missouri, North Carolina, Ohio and Texas sued the two men and their Houston-based companies for violating the federal law governing telemarketing.
NCAA moves toward athlete compensation—here’s how
The NCAA is about to drastically change its rules regarding amateurism, which raises plenty of questions. Here are some answers.
Candy firm sues Jelly Belly over look-alike packaging
A Carmel-based company is suing the Jelly Belly Candy Co. because it says the jelly bean maker’s packaging is too similar to its own and could cause customer confusion.
Fishers tech marketing firm Vibenomics raises $5M in seed capital
The funding round included investments from existing investor High Alpha and new investors Elevate Ventures and members of the Ricker family who previously owned the Ricker’s gas station chain.