NCAA to consider allowing athletes to profit from names
The NCAA is looking at how its rules can be modified to allow college athletes to be compensated for their names, images and likenesses.
Marketing
Articles
New Indy 500 TV partner NBC lifts marketing to new level
The network’s ad blitz and all-in production effort are part of a strategy to capitalize on the network’s recent lock on all IndyCar broadcasts.
Shanks retiring, closing public relations firm after 32 years
David and Marilyn Shank decided to fold the firm they founded out of their house in 1987 rather than sell it. The agency, which became known for crisis communications, had a laundry list of big-name clients.
Pacers ticket sales, ratings rise as playoffs near
Boosted by the fifth-highest winning record in the 30-team NBA, the team has seen home attendance rise 4.6 percent and TV ratings climb 6 percent, compared with this time last year.
Proposed sign ordinance to tackle height of freestanding business signs
The ordinance, if passed Monday night, will make several big business-sign changes that some residents say have been flying under the radar throughout the approval process.
IndyCar expects to announce new series title sponsor ‘soon’
The search for IndyCar's new title sponsor may be nearing an end—and just in time for NBC-TV to provide more value with expanded television coverage of the series.
Local merchandiser MainGate lands deal with NASCAR track owner ISC
Indianapolis-based retail merchandiser MainGate has inked an exclusive deal with the owner and manager of numerous NASCAR tracks, including Daytona and Talladega, to provide licensed gear and set up a new web store.
Digital marketing firm planning downtown expansion
Spur Interactiv announced plans Friday to add 33 employees in downtown Indianapolis by the end of 2022.
Dunkin’ Donuts to change its name to just Dunkin’
Doughnuts are still on the menu, but the company is renaming itself “Dunkin'” to reflect the chain’s increasing emphasis on coffee and other drinks.
Local marketing firm Raidious acquired by Milwaukee-based agency
The combined firm said it will change its name to Mortenson Kim + Raidious and continue to maintain Indianapolis operations downtown in Pan Am Plaza.
Luck’s back on field, but don’t expect blitz of sponsor deals
When Andrew Luck came into the NFL as the No. 1 overall pick in the 2012 draft, local and national advertising experts called him a marketer’s dream. Now, many see a question mark.
Software release could give fast-growing Sigstr another boost
Since hiring former Salesforce executive Bryan Wade 16 months ago and securing $5 million in financing 12 months ago, local marketing-tech company Sigstr has been on a growth tear.
Ball State sees large response after Papa John’s decision
The university is in the process of reviewing hundreds of messages, which have included both positive and negative reactions.
UPDATE: Ball State to maintain ties to Papa John’s founder; Purdue won’t
Ball State University does not plan to change the name of the John H. Schnatter Institute for Entrepreneurship and Free Enterprise. Purdue, however, is following the lead of several other colleges that have distanced themselves from the controversial Papa John’s Pizza chain founder.
Carmel-based insurer Baldwin & Lyons changes its name
In addition to dropping the name it has used for the past 52 years, the Carmel-based public company is changing its ticker symbols on the NASDAQ market.
St. Vincent to integrate parent Ascension’s name into branding
St. Vincent, one of the oldest and most familiar names in Indiana’s hospital landscape, is about to undergo the most sweeping rebranding in its history.
Papa John’s faces image difficulties despite Schnatter’s resignation
Experts say the pizza chain will need to retool its marketing strategy so it’s not tied to one person.
Delivra acquired, but its office will remain here
In a deal that was announced this week, one of the city’s oldest marketing technology software firms has been acquired. But its brand will live on and most of its executive team and other employees will remain here.
Danville brothers revving up communications software firm at IMS
Kerauno, an Indianapolis-based startup, signed a deal with Andretti Autosport this year to help the IndyCar team better communicate with its sponsors, hospitality guests and other corporate partners and fans through a variety of electronic means.
Flatland Kitchen helps Indianapolis-area restaurants develop a brand
The firm creates logos, designs menus, hand-paints signs and murals, and offers other visual design services to help local businesses create and convey a unique identity.