Honda and the Indy Racing League officials announced today they have reached a deal to make the Japanese auto maker the engine supplier to the open-wheel racing series through 2013.
Honda officials said they still hope IRL officials will bring in…
For all the touting of higher television ratings, attendance and series Web site visits, there’s one glaring shortcoming that shows the Indy Racing League still has challenges.
Fourteen of the 33 cars that qualified…
Indy Racing League officials today confirmed they have finalized a contract to hold a race in a new, important market next year.
The IRL signed a five-year deal with The Grand Prix Association of…
They say a picture says a thousand words. This one taken today of the 33 Indy Racing League drivers that qualified for the Indianapolis 500 in New York certainly does.
Granted, the drivers were…
The 33 qualifiers for this year’s Indianapolis 500 will race into New York Monday for all-day media blitz that Indy Racing League officials hope will gain international attention.
It looks like IRL officials have…
As the rain falls at the Indianapolis Motor Speedway, the financial losses mount for the famed Brickyard.
So far this month, spectators have seen more activity from the IMS track drying crew than by actual racers. Yesterday, 15 Speedway safety vehicles…
Locally based WEDJ-FM 107.1, also known as Radio Latina, yesterday announced its sponsorship of Mario Dominguez, the driver of the Pacific Coast Motor Sports entry into the this year’s Indianapolis 500.
Dominguez, 32, a…
After months of rumblings from sports marketers, the Indianapolis Motor Speedway finally announced its category sponsorship deal with Frank’s Energy Drink.
Last October, IBJ first reported the deal that was revealed at the Speedway…
Officials with Sarah Fisher Racing today announced they signed a sponsorship deal with IUPUI, which will aid the team’s effort to qualify for and race in this month’s Indianapolis 500.
“The group at IUPUI has become great friends of mine over…
While ResQ Pure Power Energy Drink is out as Sarah Fisher’s primary sponsor, there is no shortage of white knights coming to this damsel’s rescue.
Yesterday, Bingham Entertainment & Sports Talent, was the first…
Just Marketing International, a Zionsville-based motorsports marketing firm, today revealed plans to double the physical footprint of its existing headquarters to more than 31,000 square feet.
A ground breaking ceremony tomorrow at 10 a.m. will be attended by Lt. Gov. Becky…
Race fans can now buy one ticket to see the Indianapolis 500, Brickyard 400 and inaugural Red Bull Indianapolis GP motorcycle race.
The Indianapolis Motor Speedway for the first time is offering a general…
The good news for the Indy Racing League keeps rolling in. On the heels of a significant attendance increase at the April 27 race at Kansas Speedway over last year’s event, series officials are now reporting that television ratings also…
The effect of Danica Patrick’s victory is being felt from Japan to Kansas.
A measurable surge in ticket demand for today’s Indy Racing League’s race near Kansas City, Kansas pushed the event near its…
Boxer Floyd Mayweather Jr., the WBC welterweight world champion, will drop the green flag on this year’s Indianapolis 500.
Mayweather competed on ABC’s hit “Dancing with the Stars” last fall along with two-time Indianapolis…
Sponsors of Danica Patrick, who became the first woman to win a major open-wheel race with her Indy Racing League victory in Japan Saturday, have been quick to capitalize on the exposure.
AirTran Airlines quickly put huge photos of Patrick on…
Danica Patrick’s life is getting faster by the second. She’s not the only one moving at warp speed, as merchandisers and Indy Racing League officials hustle to capitalize on her historic victory Saturday…
Despite the upheaval surrounding the 2008 Long Beach Grand Prix, it is still quite a draw in this normally quite California town. That’s good news for Indy Racing League officials, who have their eyes on this historically strong open-wheel racing…
The Indy Racing League appears to be hitting on all cylinders. Through the first two races this year, the IRL, which recently unified with Champ Car, is seeing gains in attendance and television ratings. Now, IRL officials are reporting significant gains…
ResQ Pure Power Energy Drink, a recently launched product, will sponsor Sarah Fisher and Sarah Fisher Racing for this year’s Indianapolis 500. Financial terms of the agreement were not disclosed, but motorsports sources…
