IRL ratings inching up or stalling?
If Indy Racing League promos aired during the Tour de France helped the open-wheel racing series’ TV ratings, it was minimal. On the heels of the most watched Tour in four years, the…
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A taste of summer: CPA spends summers as ice cream man
Certified public accountant Dave Norris bought a 1976 Good Humor truck and started his family-owned U Want Ice Cream mobile
route in 2007, aiming to make a personal connection with people—along with
a little extra money.Diverse crowd shows for Carb Day
No, the 1970s haven’t returned at the Indianapolis Motor Speedway. Still, there are a few signs at the Brickyard today that indicate a nice sized crowd has arrived on the west side of…
Angie’s List backing Sarah Fisher in Indy 500-WEB ONLY
Indianapolis-based consumer ratings service Angie’s List announced today that it has signed on as a co-sponsor of Sarah Fisher’s team in this year’s Indianapolis 500. The company declined to divulge terms of the deal. Fisher, driving the No. 67 Dollar General car, will make her eighth start in Sunday’s race. She qualified 21st and will […]
Andretti, Patrick, Fisher revved up
With the Indianapolis 500 fast approaching, speed is the name of the game. It appears Indy Racing League drivers—some of them anyway—are gaining speed with corporate America.
If you haven’t seen Marco Andretti’s Gillette…
IRL TV rating improved
The Grand Prix at Long Beach last Sunday scored a .5 TV rating for the Indy Racing League, according to New York-based Nielsen Media Research. That’s the same rating the race earned last…
Jackpot awaits lawyers in price-fixing litigation
Attorneys for concrete purchasers who say they were victims of a price-fixing scheme have waged a tenacious legal battle over
the last four years, and .now
they’re ready to cash in.Women of IRL burning rubber
The women of the Indy Racing League continue to burn rubber. Sources close to the Newman Haas Lanigan team said the team is close to signing a deal with Milka Duno (and Robert…
Dollar General extends Fisher deal
Dollar General will extend its sponsorship of Sarah Fisher Racing into 2009 by serving as Fisher’s primary sponsor for four races; Kansas, Indianapolis, Kentucky and Chicago.
Dollar General sponsored SFR for two events in 2008…
Fisher demos race simulators
Indy Racing League team owner and driver Sarah Fisher this week signed an endorsement deal with SimCraft Racing Simulators. Fisher will appear at the company’s booth Jan. 8-11 at the 2009 International Consumer…
Outreach pays off for Sarah Fisher
Indy Racing League team owner and driver Sarah Fisher will step away from her office at her race shop to guest co-host the Smiley Morning Radio Show on WZPL-FM 99.5 along with Dave…
Lenders foreclose on at least 20 properties in mortgage scheme
Charter Homes recruited and paid buyers to take out inflated mortgages on dozens of central Indiana homes it built, promising to manage the properties as rentals and make payments for the owners, current and former Charter business partners say.
Business community honors Fisher
Indy Racing League driver and team owner Sarah Fisher this afternoon was honored at the fifth annual Indy’s Best & Brightest under 40 Awards in front of a crowd of 650 business professionals…
Fisher racing to sign sponsors
Popular Indy Racing League driver Sarah Fisher is making plans to drive at least 10 races next year. Fisher is currently in negotiations with Dollar General and other unnamed sponsors to get back…
Duno tops Danica in laps led
So who led more laps during this Indy Racing League season; Danica Patrick or Milka Duno?
Well, if you chose Milka Duno, you are right on. On lap 141 of Sunday’s race at Chicagoland, during…AAA to sponsor MotoGP event
AAA Hoosier Motor Club today finalized a three-year deal with the Indianapolis Motor Speedway, making AAA Hoosier Insurance a primary sponsor of the inaugural Red Bull Indianapolis GP MotoGP event on Sept. 14…
Sarah Fisher back on track
Sarah Fisher Racing officials today announced they signed a deal with Dollar General Stores that will put Fisher on the track for races in Kentucky Aug. 7 and Chicago Sept. 7.
Though Fisher wouldn’t…
Racers’ beloved helmets heisted
Indy Racing League and one of its partners are offering a bounty to help corral scofflaws who stole several priceless items that series drivers want back.
Sinden Racing Service, the locally based company that manages the IRL’s Indy Fan Zone, is…
Fisher races to get back on track
Sarah Fisher is speeding ahead with plans to do at least two more Indy Racing League races this season. Despite the defection of two main sponsors and a crash at last month’s Indianapolis 500, Fisher still thinks her team will…
There’s something about Sarah
People are still fascinated with open-wheel racer Sarah Fisher despite the problems she’s had during the month of May in Indianapolis.
Actually, sports marketers think people might be fascinated with her because of the…