USA Track & Field CEO’s unorthodox approach diversifies sponsor base
USA Track & Field CEO Max Siegel has grown the 35-year-old organization with the speed of a world-class sprinter.
Communications
Articles
IndyCar deal with USA Today lifts ethics eyebrows
The IndyCar Series and USA Today Sports Media Group have agreed to merge marketing, advertising and news coverage in a deal observers alternately describe as groundbreaking or ethically worrisome.
Sponsorship of diabetic NASCAR driver may help Lilly regain market share
21-year-old Ryan Reed stunned racing gurus on Feb. 21 by winning his first NASCAR race on stock-car racing’s most hallowed grounds. He did it with a wireless device attached to his stomach feeding a constant stream of data to a dashboard-mounted glucose monitor.
Format switch to old school hip-hop rockets radio station to top of charts
Indianapolis radio station WRWM-FM 93.9 rocketed from the 15th-most-listened-to station in central Indiana in December to No. 1 in January—its first full month playing old school hip-hop.
Fever hire new ad agency, plan early media blitz
KH Complete Advertising has replaced the Indiana Fever's long-time advertising agency and is promising to ramp up ticket sales for the upcoming season. New TV ads and billboards are coming in March.
As Comcast prepares to exit Indy, questions abound
Comcast, the nation’s largest cable company, is looking to expand with its proposed $45 billion acquisition of Time Warner Cable. But customers in central Indiana won’t come along for the ride. To ease antitrust concerns, Comcast plans to hand 2.5 million customers to a new spinoff called GreatLand Connections.
Two Indy publications sold to New York-based firm
Longtime local publisher Ted Fleischaker has agreed to sell his two print publications—The Word and Up Downtown—to New York-based publisher Gaycation Magazine.
Telecom players embrace home security services
Technology has paved the way for people to engage with more aspects of their homes beyond security features. As a result, cable, phone and other companies have taken notice and jumped into the space.
Is Smulyan’s NextRadio crusade near breakthrough?
The Emmis Communications Corp. CEO says widespread adoption of the service, which allows consumers to listen to terrestrial FM radio on smartphones, will usher in better times for the radio industry.
Indy Humane Society drops GoDaddy over Super Bowl ad
The organization's director said the group found the ad "egregious" and wanted to make a statement by dropping the company.
Social media sorts out Super Bowl ad winners and losers
Procter & Gamble's Always scores with "like a girl" spot. Budweiser takes arrows for deriding craft beer movement.
Pacers telecasts on Fox Sports going mobile
Fox Sports Indiana is live streaming home and away games—as well as pre- and post-game shows—to mobile devices. Pacers officials are hopeful the viewing option will grow the team’s fan base and increase ticket and other sales.
Marketing tech company changes name, appoints new CEO
Smarter Remarketer, considered one of the city's most promising marketing technology companies, has rebranded itself and promoted to CEO an executive who joined the company last fall, the company announced this week.
Chief investigative reporter Hensel departs WISH
Promoted less than a year ago, Karen Hensel has joined the exodus of news personnel from WISH after CBS decided to switch its local affiliation.
TV sports programming to give Tribune a huge boost
The addition of CBS at WTTV-TV Channel 4 gives Tribune Broadcasting a rare one-two punch in the central Indiana market with sibling station Fox59, delivering more sports than any other local broadcaster by a wide margin.
In unusual deal, Westfield sells fiber network for $5M
The city of Westfield and its school district recently exchanged their homegrown network for $5 million in in-kind services. As a result of the agreement, city and school officials will not have to worry about things like paying for Internet service for the next 10 years.
Colts sign exclusive TV deal with WXIN, WTTV
Beginning next season, the Colts' pre-season games will be broadcast on either WXIN-TV or WTTV-TV. In addition, programs such as “The Coaches Show with Chuck Pagano” and “Colts Up Close” will air on the stations.
Local Comcast customers brace for switch to spinoff
GreatLand Connections Inc. is geared to replace Comcast Cable in Indianapolis and some other markets in 2015, and the switch could bring changes in offerings, rates and service.
Mayoral mouthpiece to depart
Marc Lotter says he doesn’t know yet where he will land. He has been Mayor Greg Ballard’s communications director since November 2010.
CBS ends 58-year WISH-TV affiliation
In a stunning move, CBS in August ended its 58-year affiliation with WISH-TV Channel 8, opting instead to partner with WTTV-TV Channel 4.