Local ad agency losing Simon work, cutting employees
Publicis Indianapolis, one of the top-billing agencies in the city, will lose about eight employees. President Tom Hirschauer will step down to become a consultant.
Publicis Indianapolis, one of the top-billing agencies in the city, will lose about eight employees. President Tom Hirschauer will step down to become a consultant.
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Zionsville-based Just Marketing International has been hired to find replacements for $7 million in annual sponsorship deals that are expiring following this season.
The change led to an immediate drop in email open rates, from about 13 percent to 12.5 percent, according to MailChimp, an Atlanta-based email marketer, which analyzed 1.5 billion emails it sent around the time Gmail changed.
The Indiana Economic Development Corp. began last month running 15-second advertisements twice an hour promoting the state on the CBS Super Screen in Times Square.
The state has taken its economic development efforts to Times Square in New York City, where a couple of 15-second ads promoting Indiana are shown every hour on a 26-foot wide digital screen.
The facility will include a 16-foot cyclorama—a curved wall that presents the illusion of an endless landscape.
The tech community is rallying around an initiative to brand Indianapolis as the “marketing technology capital of the world,” trading on the success of such firms as ExactTarget and Angie’s List.
While Indianapolis Colts quarterback Andrew Luck is exceeding off-the-chart expectations on the field heading into his second NFL season, some marketers think he’s underachieved as a corporate spokesman and product sponsor.
Vending machines aren’t the only reason the Fastenal brand is resonating.
Newer entrants are chasing market share with convenient hours, quick decisions and narrower niches of customers.
The IndyCar Series’ quest to find a presenting sponsor that could eventually replace Izod as title sponsor—a task series officials earlier this year called their top sales priority—has taken a blow.
Lee Rosenthal's new TV station in San Francisco was breathlessly promotional about its coverage of the Asiana Airlines crash.
xactTarget Inc.’s sale will swell the value of employee stock options to nearly $300 million—a windfall local tech experts expect will launch a wave of entrepreneurship over the next several years.
ExactTarget CEO Scott Dorsey said the company will remain “very committed to Indianapolis” after its $2.5 billion buyout by tech giant Salesforce.com, but he would not comment on potential changes to the local work force of more than 1,000 employees.
DialAmerica said Wednesday that it has opened the facility near Interstate 465 and Michigan Road on the city’s northwest side, giving the company 24 call centers in 14 different states.
Indianapolis-based Hirons & Co. has held the contract for 10 years. But earlier this year, the Indians decided it was time to see if Hirons or another agency had new ideas.
After Google cracked down on some of the tools companies were using to improve their positions in search results, Indianapolis-based Slingshot SEO opted to launch a sister brand called Digital Relevance that will focus on earning media attention.
On June 20, a California federal court will determine if an antitrust lawsuit brought by former UCLA basketball player Ed O’Bannon—who argues he should’ve been paid for the use of his likeness on game broadcasts and in EA Sports video games—can become a class action.
Former Indianapolis filmmaker Alex Kosene bases the story in a local advertising shoot for a Swiss watchmaker on his relationship with his developer dad.