Art imitates life in commercial based on Kosene family
Former Indianapolis filmmaker Alex Kosene bases the story in a local advertising shoot for a Swiss watchmaker on his relationship with his developer dad.
Marketing
Articles
Young & Laramore launches all-digital campaign for Scotts
The growing preference for online-based advertising, exemplified by Y&L’s new campaign for the national lawn-care service, is helping sow the seeds of traditional media’s decline.
Digital marketers try to cut through clutter
Element Three is among dozens of ad/marketing firms in the city that put digital marketing—in a dizzying array of formats and specialties—front-and-center. Often led by “millennial” types in their 20s and 30s to whom things like social media are second nature, they’re giving ensconced agencies a run for their money.
Smartphone videos rewrite rules of customer research
Carmel-based Strategic Marketing & Research Inc. is among firms tapping the capabilities of video-enabled smartphones to gain insights into consumers’ thoughts and emotions. They’re doing this by having consumers use their phones to shoot a video diary of their product experiences.
Graphic designer advises marketers on nuances of reaching Latinos
Advertiser Carlos Sosa has designed some very recognizable work—including logos for IndyGo and the Indianapolis Indians—but he is more focused these days on helping businesses more effectively market to the Indianapolis Latino community.
ExactTarget lands on tech shopping list for buyout
ExactTarget Inc.’s strong position in digital marketing has made the Indianapolis company a tempting acquisition target for Salesforce.com and other tech-industry suitors, Wall Street analysts believe.
Running events proliferate; sponsor dollars pour in
The 500 Festival Mini Marathon in May will once again focus Hoosier attention on distance running—a sport where shifting demographics and rising interest have combined to generate strong sponsorship revenue.
New economic development chiefs plan branding blitz
The state of Indiana will have a new brand, under a campaign the Indiana Economic Development Corp. plans to launch this summer. The campaign is one of a few tweaks that Commerce Secretary Victor Smith and IEDC President Eric Doden are making to Indiana’s job-growth strategy.
Preaching to the choir could be good strategy
Call it culture-powered marketing or internal marketing or just good business. Whatever the label, it makes sense for organizations to cultivate a work environment where employees rally around a shared objective.
Marketer SmallBox helping clients improve their cultures
In mid-2011, the staff of local Web marketing firm SmallBox began a period of self-reflection that allowed the team to identify its “North Star,” the purpose, mission and vision that keeps a company headed in the right direction. It’s now spreading the word.
Digital marketer Raidious to add up to 75 downtown jobs
The company, which currently has 20 Indianapolis employees, began its expansion this fall by leasing 2,800 square feet of office space in the Morrison Opera House, 47 S. Meridian St.
Hoosier Lottery hires ad agency for creative work
The Hoosier Lottery announced Wednesday it has hired Mortenson Safar Kim (formerly MeyerWallis) as its new creative advertising agency of record. Lottery officials have promised to increase marketing.
Central Indiana city looks to relax business sign rules
Greenfield officials are proposing new measures to relax the city’s strict sign standards in an effort to be more friendly to businesses.
Startup answers call for better phone bank
Noblesville-based VolunteerYourVoice is setting out to revolutionize phone banks with a Web app that allows advocacy groups to manage virtual campaigns, getting instant results from calls volunteers make through their home computers.
ExactTarget buys interactive marketing firms for $116M
The newly public tech company said it paid $95.5 million for Atlanta-based Pardot LLC and $21 million for Indianapolis-based iGoDigital.
Resurgent Pacers see lift in ticket sales
The Indiana Pacers continued scoring long after last season ended in the second round of the NBA playoffs. The Pacers sales staff hit high-water marks during the off-season that the franchise hasn’t seen in five years. And with almost four weeks until the regular-season home opener Nov. 3, the Pacers are shooting for more.
IndyCar execs say distractions mask progress
IndyCar Series officials insist the open-wheel circuit is on the right track despite a drop in its television ratings, tepid attendance and persistent rumors that it will be sold and its CEO will be fired.
WEB REVIEW: The clickable, trackable, lovable nature of e-mail marketing
E-mail boasts so many traits that marketers need and want that it should be the No. 1 crush for all of them.
Hospital loyalty low among patients in central Indiana
Regenstrief study finds many visit two different facilities within year’s time.
Gregg’s media consultant specializes in off-beat ads
Virginia-based strategist has been involved in high-profile races across the country.