The Basement boasts a client list that includes K-Mart, Kentucky Fried Chicken, Procter & Gamble, NCAA and Simon Property Group Inc. The firm’s year-over-year revenue in 2014 has grown at better than 25 percent, hitting $2 million.
The Indianapolis Indians and WNDE-AM 1260 announced a three-year extension of their radio broadcast agreement.
Legal brand protection is all but required in the corporate world, where businesses must guard against unauthorized use of the brands they’ve invested time and resources to build. Now, the public sector increasingly is following suit as communities work to establish identities of their own.
The team wants to look outside central Indiana for six-figure deals with major players. Shamrock Sports & Entertainment’s clients include NASCAR and World Series of Poker.
With help from companies like Indianapolis-based CMG Worldwide, deceased icons like James Dean, Michael Jackson, Elvis Presley and Amelia Earhart are enjoying unprecedented success, out-earning even their former flesh-and-blood selves.
Veterans Day is not only a time to honor those who have served in the military: For American businesses, it's also a time to back up that appreciation with a freebie.
Angie's List Inc. has hired communications veteran Debra DeCourcy as its first vice president of corporate communications, PR Week recently reported.
With the loss of Lance Stephenson to free agency and the serious leg injury to Paul George, there are numerous questions about how the Indiana Pacers will do on the court this season. But on the business side, victories are piling up.
The Promotion Co. Inc., an Indianapolis-based event promoter founded in 1976, has been acquired by Florida-based Bonnier Corp, publisher of well-known magazines Popular Science and Field & Stream.
It’s now called Salesforce Marketing Cloud. The move underscores changes still under way since Salesforce.com acquired the local firm for $2.5 billion last year.
An industry coalition is launching an attack on the ‘AIG effect’ in the hope of restoring a lucrative niche.
An industry coalition is launching an attack on the ‘AIG effect’ in the hope of restoring a lucrative niche.
An aggressive year-round sales effort and the backing of the Indiana Pacers’ owner and top executive have pushed the Indiana Fever to profitability and helped the 15-year-old team become one of the WNBA’s model franchises.
Indianapolis Downtown Inc., a 21-year-old public-private promotional group, plans to do business under a new name as part of a strategic plan, it announced Wednesday morning.
U/S Sports Advisors said it will spend $1.1 million on an expansion at its Carmel headquarters, increasing employment by 36 jobs by the end of 2018.
Indiana University is taking steps to better market itself to students and donors, using a strategy more common to consumer products.
Institutions have uphill climb to build trust with generation scarred by financial crisis.
Carmel marketing firm Fat Atom’s new toy tends to draw a crowd, giving the agency high hopes for the business its drone could deliver.
The race, which takes place the day before the annual NASCAR Brickyard 400 race at IMS, will be called the Lilly Diabetes 250.
Near the first anniversary of ExactTarget’s $2.5 billion purchase by Salesforce.com, local tech gurus explain how the acquisition lifted all ships by bringing new prestige, investment and expertise to the city.
