FAST 25: Element Three
President Tiffany Sauder said that by giving clients marketing materials that combine “Silicon Valley intellect and Madison Avenue creativity, and forcing a collision,” business has continued to grow at Element Three.
Marketing
Articles
Subway planned to rebrand Fogle as family man before raid by FBI
Before federal investigators raided the Zionsville home of Subway spokesperson Jared Fogle on Tuesday, the company was in the midst of rebranding him to revive stagnant sales.
PR agency Borshoff plans leadership shakeup
Managing Principal Susan Matthews plans to step down at the end of 2015, leading to a shakeup in duties for the remaining principals of the Indy area’s largest agency.
Co-working perks include collaboration
I recently spent a few hours at the newest, oldest and biggest co-working spaces to see what all the hype is about.
Pace-setting firms share advice on diving into change, accelerating innovation
IBJ picked the brains of Indianapolis-area firms and organizations known for liquid thinking to discover how they open the spigot on innovation.
Indians sales exec’s new ideas tripled sponsorship revenue
Since Joel Zawacki joined the Indians sales department eight years ago, the team has more than tripled sponsorship sales, to a projected $3.3 million this year—a record for the 113-year-old franchise.
Michael Andretti diversifies racing empire in myriad directions
Michael Andretti runs a diverse motorsports business as leader of the 120-employee holding company for Andretti Autosport and Andretti Sports Marketing.
State slogan might get tossed
The Honest to Goodness Indiana tourism slogan might be jettisoned, made awkward by fallout from the Religious Freedom Restoration Act.
How big star’s jump to rival upped pressure at Emmis
The departure of Kurt "Big Boy" Alexander from Emmis Communications' powerhouse Los Angeles radio station came at what was already a challenging time for the Indianapolis company.
Chicago sports marketing firm entering Indy market
Revolution, founded by Indiana University graduate John Rowady, recently acquired Indianapolis-based Acts Marketing. Financial terms of the deal were not disclosed.
JMI CEO Brown tapped to grow London firm in U.S.
Just Marketing International founder Zak Brown is taking the helm of one of the world’s largest sports and entertainment marketing companies, with 22 offices in 15 countries.
Plug pulled on WFYI radio’s ‘Sound Medicine’ show
After 15 years on the air, "Sound Medicine" will broadcast its last new episode on April 26. The Indiana University School of Medicine, the show's primary funder, wants to change the direction of its marketing.
USA Track & Field CEO’s unorthodox approach diversifies sponsor base
USA Track & Field CEO Max Siegel has grown the 35-year-old organization with the speed of a world-class sprinter.
Chief marketing, information officers see lines blur as customers go digital
Marketers today are driven more by data than by gut feelings. Technologists, meanwhile, are getting more involved in marketing, partly to help make their enterprises money instead of just costing money.
IndyCar deal with USA Today lifts ethics eyebrows
The IndyCar Series and USA Today Sports Media Group have agreed to merge marketing, advertising and news coverage in a deal observers alternately describe as groundbreaking or ethically worrisome.
Sponsorship of diabetic NASCAR driver may help Lilly regain market share
21-year-old Ryan Reed stunned racing gurus on Feb. 21 by winning his first NASCAR race on stock-car racing’s most hallowed grounds. He did it with a wireless device attached to his stomach feeding a constant stream of data to a dashboard-mounted glucose monitor.
Fever hire new ad agency, plan early media blitz
KH Complete Advertising has replaced the Indiana Fever's long-time advertising agency and is promising to ramp up ticket sales for the upcoming season. New TV ads and billboards are coming in March.
Changing schedule could keep IndyCar on right track
Less than a month after the season opener was canceled, IndyCar Series CEO Mark Miles outlined a new vision for scheduling Tuesday that includes more races, fit perfectly between football seasons in hopes of adding interest and fans.
Pacers telecasts on Fox Sports going mobile
Fox Sports Indiana is live streaming home and away games—as well as pre- and post-game shows—to mobile devices. Pacers officials are hopeful the viewing option will grow the team’s fan base and increase ticket and other sales.
Indiana promotion ad to air in New York during Colts game
Indiana's business recruitment agency will use the Indianapolis Colts' appearance in the American Football Conference championship game to promote the state among New York City viewers.