The Colts have launched a marketing campaign on the social media messaging site Kik, an initiative team officials think could reach hundreds of thousands of teenagers—a notoriously difficult group to target through traditional channels or even other digital platforms.
For years, the reviews company has sold memberships to consumers and advertising to service providers, but recently it’s been trying to become a marketplace that brokers transactions and gets a cut.
West Lafayette-based Caktus Music Inc. has developed a smartphone application that allows access to music content from multiple sources, including streaming services and personal music libraries, all integrated into one place.
The online investing marketplace Localstake brokered a little more than $1 million in private investments for an Indiana distillery and a solar-heating startup in 2013, through crowd-funding. Instead of receiving a T-shirt or other novelty for their money, as with typical crowd funding, contributors received an actual stake in the business.
Internet reviewers aren’t always the kindest people when it comes to their opinions, which is a bit intimidating for a mom-and-pop shop. But not embracing Yelp can be outright foolish as the San Francisco-based customer-review website expands its reach in Indianapolis, business owners say.
Carmel-based Strategic Marketing & Research Inc. is among firms tapping the capabilities of video-enabled smartphones to gain insights into consumers’ thoughts and emotions. They’re doing this by having consumers use their phones to shoot a video diary of their product experiences.
The ever-evolving information/answers service ChaCha Search has launched a startup within the 7-year-old company. Social Reactor will match advertisers with participating celebrities and other “social influencers,” who will use social media tools such as Twitter to drive fans to advertisers. Verge founder Matt Hunckler was tapped to get it rolling.
More small businesses are turning to technology to connect with clients. Nationwide, over half of firms with fewer than 100 employees use social media, according to a 2012 survey from research firm SMB Group Inc.
Search-engine optimization remains part of Slingshot SEO’s name. But one of the region’s fastest-growing tech companies is abruptly shifting strategy—in part because changes by Google have undercut its core business.
Facebook sold 421million shares to raise $16 billion, giving the company a $104 billion market value. After the debut, underwriters bought the stock to keep it from falling below the IPO price.
Ever the junkie for news, behind-the-scenes details, snarky comments and additional perspective—and increasingly unwilling to wait for an evening newscast or morning paper to get my fix—I often sit with my iPhone close at hand, checking feeds from Twitter and Facebook.