Subway planned to rebrand Fogle as family man before raid by FBI
Before federal investigators raided the Zionsville home of Subway spokesperson Jared Fogle on Tuesday, the company was in the midst of rebranding him to revive stagnant sales.
Before federal investigators raided the Zionsville home of Subway spokesperson Jared Fogle on Tuesday, the company was in the midst of rebranding him to revive stagnant sales.
Managing Principal Susan Matthews plans to step down at the end of 2015, leading to a shakeup in duties for the remaining principals of the Indy area’s largest agency.
I recently spent a few hours at the newest, oldest and biggest co-working spaces to see what all the hype is about.
IBJ picked the brains of Indianapolis-area firms and organizations known for liquid thinking to discover how they open the spigot on innovation.
Since Joel Zawacki joined the Indians sales department eight years ago, the team has more than tripled sponsorship sales, to a projected $3.3 million this year—a record for the 113-year-old franchise.
Michael Andretti runs a diverse motorsports business as leader of the 120-employee holding company for Andretti Autosport and Andretti Sports Marketing.
The Honest to Goodness Indiana tourism slogan might be jettisoned, made awkward by fallout from the Religious Freedom Restoration Act.
The departure of Kurt "Big Boy" Alexander from Emmis Communications' powerhouse Los Angeles radio station came at what was already a challenging time for the Indianapolis company.
Revolution, founded by Indiana University graduate John Rowady, recently acquired Indianapolis-based Acts Marketing. Financial terms of the deal were not disclosed.
Just Marketing International founder Zak Brown is taking the helm of one of the world’s largest sports and entertainment marketing companies, with 22 offices in 15 countries.
After 15 years on the air, "Sound Medicine" will broadcast its last new episode on April 26. The Indiana University School of Medicine, the show's primary funder, wants to change the direction of its marketing.
USA Track & Field CEO Max Siegel has grown the 35-year-old organization with the speed of a world-class sprinter.
Marketers today are driven more by data than by gut feelings. Technologists, meanwhile, are getting more involved in marketing, partly to help make their enterprises money instead of just costing money.
The IndyCar Series and USA Today Sports Media Group have agreed to merge marketing, advertising and news coverage in a deal observers alternately describe as groundbreaking or ethically worrisome.
21-year-old Ryan Reed stunned racing gurus on Feb. 21 by winning his first NASCAR race on stock-car racing’s most hallowed grounds. He did it with a wireless device attached to his stomach feeding a constant stream of data to a dashboard-mounted glucose monitor.
KH Complete Advertising has replaced the Indiana Fever's long-time advertising agency and is promising to ramp up ticket sales for the upcoming season. New TV ads and billboards are coming in March.
Less than a month after the season opener was canceled, IndyCar Series CEO Mark Miles outlined a new vision for scheduling Tuesday that includes more races, fit perfectly between football seasons in hopes of adding interest and fans.
Fox Sports Indiana is live streaming home and away games—as well as pre- and post-game shows—to mobile devices. Pacers officials are hopeful the viewing option will grow the team’s fan base and increase ticket and other sales.
Indiana's business recruitment agency will use the Indianapolis Colts' appearance in the American Football Conference championship game to promote the state among New York City viewers.
Smarter Remarketer, considered one of the city's most promising marketing technology companies, has rebranded itself and promoted to CEO an executive who joined the company last fall, the company announced this week.