IRL: Sweet home Alabama?
While Indy Racing League teams and officials are heading to St. Petersburg, Fla. for the April 5 season opener, their mind may be wandering to not-so-far away Alabama.
In March, IRL teams made their…
Speedway/motorsports
Articles
IRL signs four new sponsors
Down economy or not, the Indy Racing League sales staff is in overdrive. In the last week, IRL officials finalized four new sponsorship deals.
First, IRL officials Thursday night (March 26) inked a deal with…
Media icon departs Speedway
Bill York, who has worked in the Indianapolis Motor Speedway press room since 1958, is no longer with the Brickyard. IMS spokesman Ron Green confirmed that York and the Speedway parted ways, but…
Izod touts IRL promo amid worries
New York-based Phillips-Van Heusen Corp. will roll out its new Izod/Indy race-inspired clothing collection in Macy’s stores nationwide in April. The launch will be accompanied by a national multi-million dollar advertising campaign as…
Schmidt, Ganassi partner for Indy
Chip Ganassi Racing and Sam Schmidt Motorsports will partner to field a car for Alex Lloyd in the 93rd Running of the Indianapolis 500. Lloyd, the 2007 Firestone Indy Lights champion, is a…
Local racing jobs still revving
Despite the downturned economy, the long-view shows the motorsports sector is growing in Indiana. Studies compiled by the Indiana Motorsports Association and IUPUI indicate there’s been a 37 percent growth in the number…
Acclaimed writer pens 500 book
Simon & Schuster has commissioned a book about the first Indianapolis 500. The book publishing company hired former Sports Illustrated executive editor Charles Leerhsen to write the story of the 1911 race, and…
IRL promo campaign going green
The Indy Racing League’s new TV partner is getting ready to launch a full-throttle promotional offensive. The Comcast Cable-owned Versus TV network is launching a promotional campaign March 7 that will not only be…
SI responds to Danica tattoo flap
After this post, there will be a self-imposed moratorium on Danica Patrick-related news on The Score. Even I can see we’ve gotten a little carried away. But Sports Illustrated’s response to the Danica tattoo flap that surfaced two weeks ago…
Danica suddenly considering F1
Indy Racing League driver Danica Patrick has done an about face. Just a few days after telling everyone how happy she is in the IRL, she now says she’d consider jumping to Formula One. Patrick has been targeted as one…
Danica rebuffs F1, Ecclestone
That sound you heard was a collective sigh from the Indy Racing League’s sales and marketing department.
IRL driver and Sports Illustrated cover girl Danica Patrick says she has not been contacted by anyone…
SI deletes flag tattoo from Patrick
Danica Patrick didn’t quite bare all in her most recent Sports Illustrated swimsuit issue. While there was an abundance of skin on display, there was one thing that didn’t show up; a tattoo…
Women of IRL burning rubber
The women of the Indy Racing League continue to burn rubber. Sources close to the Newman Haas Lanigan team said the team is close to signing a deal with Milka Duno (and Robert…
Gasoline Alley businesses upset
A proposed closure of Grande Avenue in Speedway has more than a few Gasoline Alley businesses riled up. Allison Transmission—which has plants on both sides of Grande Avenue just south of 10th Street—along with the Speedway Redevelopment Commission, has requested…
IRL might delay engine changes
There were some interesting revelations during an Indy Racing League press conference today to discuss the on-going Automotive Manufacturers Roundtables designed to bring about expanded engine manufacturer participation and to help define a…
Patrick helps GoDaddy hit records
How successful were the GoDaddy ads aired on TV during the Super Bowl? That depends on who you ask. Some panned, while other praised the two ads featuring Indy Racing League driver Danica…
Motorsports marketer assists NBA
The National Basketball Association got an assist from an Indianapolis sponsorship consultancy, who oddly, works solely in the motorsports realm.
NBA officials recently decided to loosen its rules on hard liquor sponsorships, to allow…
Major team, sponsor depart IRL
Despite today’s announcement that Rahal Letterman Racing—the team that gave Danica Patrick her start—is leaving the Indy Racing League, series officials are still “bullish” on next season.
“Bobby Rahal and Dave Letterman have been good…
TV move: Genius or desperation?
My reaction to last year’s announcement that the Indy Racing League was parting ways with ESPN for lesser known cable channel, Versus, was the same as a lot of the readers of this…
IRL focus of Bush report, TV ad
The Indy Racing League made Pres. George W. Bush’s final report, highlighting his eight-year term’s accomplishments and results. On page 26 of the report, Bush writes about his work with renewable energies. The…