Speedway/motorsports

Dreyer & Reinbold Racing announced today it has signed a deal with British racer Mike Conway to become the team’s first confirmed driver for the 2009 Indy Racing League campaign.

The 25-year old rookie…

Honda vs. Volkswagen. Now that has a ring to it. And it is looking like that could be the headline act in the 2011 Indy Racing League.

Ulrich Baretzky, Audi Sport’s head of engine…

Indy Racing League officials are finalizing a deal with Mattel’s Hot Wheels to roll out a line of replica open-wheel cars this spring. As little cars go, this is a pretty big deal….

Max Siegel, former president of global operations for Dale Earnhardt Inc., is coming back to the local law firm where his career began. As reported in the IBJ in November, Siegel began contemplating…

Dollar General will extend its sponsorship of Sarah Fisher Racing into 2009 by serving as Fisher’s primary sponsor for four races; Kansas, Indianapolis, Kentucky and Chicago.

Dollar General sponsored SFR for two events in 2008…

A group planning to make a movie about the very first Indianapolis 500, is eyeballing more than 200 acres in Whitestown to build a replica Indianapolis Motor Speedway.

Justin Escue, a locally based movie…

Locally based race track designer Paxton Waters’ engine is burning white hot despite the freezing temperatures outside. While the race season is dormant, Waters’ business is pedal to the metal. “It doesn’t matter…

Indy Racing League team owner and driver Sarah Fisher this week signed an endorsement deal with SimCraft Racing Simulators. Fisher will appear at the company’s booth Jan. 8-11 at the 2009 International Consumer…

Troubles this year for the Indy Racing League—and the Indianapolis Motor Speedway—that led to layoffs last Friday, started with a NASCAR event.

“We started seeing a downturn in revenue with the Allstate 400,” said…

If you’re an open-wheel racing fan, should you be concerned that Detroit cancelled its 2009 Indy Racing League race, reducing the IRL schedule to 17 races? You bet.

Sure, Detroit—with all the tumult surrounding…

Four companies signed deals to be presenting sponsors for the Indianapolis Motor Speedway’s Centennial Gala: Just Marketing International, Old National Bank, the Indiana Pacers and Honda. Financial terms of the deal were not…

In an effort to reduce costs for Indy Racing League teams during the 2009 season, Dallara will lower the price of parts for its IRL chassis.

The manufacturer plans to reduce the cost of general…

O’Reilly Raceway Park at Indianapolis officials recently announced a plan for the next phase of the ongoing facility improvement project that has been underway for much of the last decade at the historic…

Indy Racing League team owner and driver Sarah Fisher will step away from her office at her race shop to guest co-host the Smiley Morning Radio Show on WZPL-FM 99.5 along with Dave…

The Indy Racing League today announced an extension of its long-time association with ESPN International for worldwide (excluding the United States and Brazil) distribution of IRL broadcast rights until 2010, with a further…

Indy Racing League driver Danica Patrick last week finished filming a pair of Go Daddy TV commercials in Los Angeles that will air during Super Bowl XLIII on Feb. 1. The Arizona-based domain…

Indy Racing League driver Danica Patrick topped golfer Tiger Woods, quarterback Tom Brady and Super Bowl champion Eli Manning and his brother Peyton as the most searched for athlete in 2008, according to America Online’s…

Debate over the Indy Racing League’s decision to partner with a Brazilian ethanol provider is still burning white hot. The one thing the IRL might have overlooked is that the in-fighting in the…

The newly released Joyce Julius sponsorship value numbers for NASCAR are pretty sobering. They dwarf those of the Indy Racing League.

Lowe’s, the primary sponsor for this year’s NASCAR Cup Series champion Jimmie Johnson, garnered television exposure valued at $200 million….

When I first met Zak Brown in 2001, it was to interview him for a story about his mostly unheard of company, Just Marketing. At the time, I was writing a “Small Business…